WLFI Inks Co-Branding Venture With Lady of America
13 Mai 2004 - 1:45PM
PR Newswire (US)
WLFI Inks Co-Branding Venture With Lady of America HEATHROW, Fla.,
May 13 /PRNewswire-FirstCall/ -- Weight Loss Forever International,
Inc. (BULLETIN BOARD: WLFI) announced today that a co-branding
agreement has been signed between one of its weight loss divisions
and a franchisee of Lady Of America Franchise Corporation (LOA).
Beverly Hills Weight Loss & Wellness (BHWL), a wholly owned
subsidiary of WLFI and a franchisee of Ladies Express Workout
Center, a division of LOA, has signed an agreement to open a new
Beverly Hills franchise at 11924 West Forest Hill Road in
Wellington, Florida 33414. The new clinic will represent the sixth
Beverly Hills clinic in southeast Florida and the second new BHWL
franchise to be announced in less than one week. Michael D'Apolito,
WLFI's CEO said, "This agreement has the immediate potential of
opening doors nationwide for our company. It represents two
progressive companies each with programs developed to address a
growing majority of Americans." Martha Tigner, franchise owner
said, "Ladies Express Workout Center is all for franchises opening
new profit centers. I liked the image that Beverly Hills presents
through its clinics, products, personnel and marketing. Ladies
Express Workout Center and Beverly Hills Weight Loss & Wellness
I'm sure will generate business for the other." About Lady Of
America Franchise Corporation Started in 1984, Lady Of America
Franchise Corporation is based in Ft. Lauderdale. The company
markets three franchising programs: 1) Lady Of America, 2) Ladies
Workout Express 3) Workout Express and Health Clubs of America.
Currently there are over 1,000 locations worldwide with the company
projecting to have 2000 units by the end of 2005. Lady Of America
promotes a unique policy of not charging additional royalty fees
for additional profit centers located within its franchises. About
WLFI Weight Loss Forever International is a franchise management
company currently operating 44 clinics under four brands, Weight
Loss Forever(R), Beverly Hills Weight Loss & Wellness(R),
Beverly Hills Nutritional Services(R) and Tammy Phillips
Fitness(R). WLFI considers co-branding ventures with nationally
recognized health and fitness companies to be an essential tactic
for rapid growth and nationwide expansion. This release may contain
forward-looking statements that involve risks and uncertainties,
including without limitation, acceptance of the company's products,
increased levels of competition, product and technological changes,
the company's dependence upon financing and third-party suppliers,
and other risks detailed from time to time in the company's federal
filings, annual report, offering memorandum, or prospectus.
Specifications are subject to change without notice. DATASOURCE:
Weight Loss Forever International, Inc. CONTACT: Franchising
Information: Tim Murray of WLFI Company, +1-866-244-9534, or Web
site: http://www.brokerelations.com/
http://www.tammyphillipsfitness.com/
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