TRFC Traffic.Com (MM)

Traffic.com, Inc. (NASDAQ:TRFC), the source for the most accurate, comprehensive, and real-time traffic information in the United States, today announced the availability of Traffic.com content within the new version of Windows Live Local, Microsoft's (NASDAQ:MSFT) online mapping, driving directions and local search service available at http://local.live.com. Windows Live Local users can view interactive maps, obtain driving directions, and create customized lists of local points of interest. Enhancing this relatively static location-based content, Traffic.com's dynamic traffic information provides up-to-the-minute flow and incident updates displayed on interactive maps for 35 major metropolitan areas across the U.S. Geographic expansion will continue with future version releases. The Windows Live Local offerings, such as traffic, will be promoted via the MSN.com site and provided as complementary to MSN services that attract more than 440 million unique users worldwide per month. "Windows Live Local provides an immersive real-world view of the places people want to go and couples that information with the driving directions they need to get there," said Stephen Lawler, general manager of the Virtual Earth business unit at Microsoft Corp. "Bringing reliable, highly accurate traffic information into Windows Live Local helps increase the site's utility for users, and furthers our goal of helping people experience 'what it's like there.'" Windows Live Local gives people the ability to easily share information, such as current traffic conditions, with friends and family. For example, a Windows Live Local user planning an event can find a restaurant, generate door-to-door directions, and obtain the real-time traffic report for the exact route his friends will travel and easily share the information with his entire dinner party via email, instant message or blog post. "We're very pleased to announce this first release of our data within Windows Live Local and look forward to continuing innovation from our Microsoft relationship," said Robert N. Verratti, chief executive officer, Traffic.com, Inc. "The integration of our comprehensive, real-time traffic information and the Windows Live Local customization and localization capabilities results in a very valuable, compelling consumer service--one that takes Web interactivity to the highest level." The new version of Windows Live Local announced today is the first of several product implementations with Traffic.com traffic data. The multi-year agreement between the two companies paves the way for development of integrated traffic offerings delivered to users via the mobile phone or other devices in addition to services accessible online. About Traffic.com Traffic.com(R) delivers the most accurate, comprehensive traffic information to U.S. consumers across multiple platforms in real time. Drivers in 40 major metropolitan markets can receive free, customized traffic reports complete with predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times delivered via Web, wireless device, radio, television and in-vehicle navigation systems. Traffic.com's ability to distribute traffic information via specialized data feeds and across multiple platforms creates unique, cross-platform branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day. Traffic.com's growing list of business partners includes Microsoft, The Weather Channel(R), Comcast, Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio. Forward-Looking Statement This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these statements apply to future events, they are subject to risks and uncertainties that could cause actual results to differ materially, including Traffic.com's history of operating losses, risks associated with its recently expanded business model, the substantial competition it faces, its ability to maintain advertiser relationships and attract additional advertisers, its dependency on government contracts, possible failure of its traffic information management system, and failure to protect its intellectual property or to defend against intellectual property claims of others. These and other risks are described in greater detail in Traffic.com's filings with the Securities and Exchange Commission. Traffic.com may not actually achieve the goals or plans described in its forward-looking statements, and investors should not place undue reliance on these statements. Traffic.com disclaims any intent or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. trfc-g The Traffic.com logo is a trademark and Traffic.com is a registered trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2006