Siebert Financial Corp. (NASDAQ: SIEB) (“Siebert”), a diversified provider of financial services, is pleased to announce the appointment of Greg Murphy as its Senior Vice President of New Business Development.

In his new role, Mr. Murphy will be responsible for helping lead Siebert’s asset growth efforts and will work with Siebert’s Media and Entertainment group.

“Mr. Murphy’s extensive experience and proven track record in the asset management field and executive leadership will be invaluable towards our goals of growing our assets under management and providing exceptional services to our clients. This appointment underscores our dedication to staying at the forefront of the financial and entertainment industries,” said Richard Gebbia, co-CEO of MSCO.

Mr. Murphy brings over 25 years of experience in financial sales and leadership, having previously held senior positions at Alliance and Bernstein, Invesco, and Franklin Templeton.

“We are thrilled to welcome ‘Murph’ to the Siebert family, and are looking forward to him adding incredible value to our firm,” said John J. Gebbia Sr., CEO and Chairman of Board of Directors of Siebert Financial Corp.

Founded by the trailblazing Muriel Siebert, the first woman to hold a seat on the New York Stock Exchange, Siebert has a rich history of breaking barriers and setting standards in the financial industry.

Mr. Murphy said, “I am honored to join Siebert, a company with such a lasting legacy and a forward-thinking vision. I am looking forward to bringing my financial services, executive leadership, and sports background to Siebert.”

Notice to Investors

This communication is provided for informational purposes only and is neither an offer to sell nor a solicitation of an offer to buy any securities in the United States or elsewhere.

About Siebert Financial Corp.

Siebert is a diversified financial services company and has been a member of the NYSE since 1967 when Muriel Siebert became the first woman to own a seat on the NYSE and the first to head one of its member firms.

Siebert operates through its subsidiaries Muriel Siebert & Co., LLC, Siebert AdvisorNXT, LLC, Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC and StockCross Digital Solutions, Ltd. Through these entities, Siebert provides a full range of brokerage and financial advisory services including securities brokerage, investment advisory and insurance offerings, securities lending, and corporate stock plan administration solutions. For over 55 years, Siebert has been a company that values its clients, shareholders, and employees. More information is available at www.siebert.com.

Cautionary Note Regarding Forward-Looking Statements

The statements contained in this press release, that are not historical facts, including statements about our beliefs and expectations, are “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements preceded by, followed by or that include the words “may,” “could,” “would,” “should,” “believe,” “expect,” “anticipate,” “plan,” “estimate,” “target,” “project,” “intend” and similar words or expressions. In addition, any statements that refer to expectations, projections, or other characterizations of future events or circumstances are forward-looking statements.

These forward-looking statements, which reflect beliefs, objectives, and expectations as of the date hereof, are based on the best judgment of management of Siebert. All forward-looking statements speak only as of the date on which they are made. Such forward-looking statements are subject to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated in such statements, including, without limitation, the following: economic, social and political conditions, global economic downturns resulting from extraordinary events; securities industry risks; interest rate risks; liquidity risks; credit risk with clients and counterparties; risk of liability for errors in clearing functions; systemic risk; systems failures, delays and capacity constraints; network security risks; competition; reliance on external service providers; new laws and regulations affecting Siebert’s business; net capital requirements; extensive regulation, regulatory uncertainties and legal matters; failure to maintain relationships with employees, customers, business partners or governmental entities; the inability to achieve synergies or to implement integration plans; and other consequences associated with risks and uncertainties detailed in Part I, Item 1A - Risk Factors of Siebert’s Annual Report on Form 10-K for the year ended December 31, 2023, and Siebert’s filings with the SEC.

Siebert cautions that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur, that could impact its business. Siebert undertakes no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise, except to the extent required by the federal securities laws.

Investor Relations: Matt Glover Gateway Group, Inc. 949-574-3860 SIEB@gateway-grp.com

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