PRVD Provide Commerce (MM)

Provide Commerce, Inc. (Nasdaq: PRVD), an e-commerce marketplace of websites for perishable goods, today announced that it has named Eric Carlborg as its Chief Financial Officer. The company has not employed a person in the CFO role since prior to going public in December 2003. Mr. Carlborg most recently served as Managing Director of Investment Banking at Merrill Lynch & Co. in Palo Alto, California where he was responsible for establishing, developing and maintaining investment banking relationships with technology companies, financial sponsors & financial institutions. His other experience includes serving as Chief Financial Officer for technology and consumer companies, including Ikano Communications, Inc., Authorize.Net, and Einstein Noah Bagel Corporation. Bill Strauss, Chief Executive Officer of Provide Commerce, stated, "We are extremely pleased to have Eric join the Provide Commerce team as our CFO. He understands our vision and strategy and his management experience in e-commerce, retail and technology companies makes him well suited for us. We're confident that his leadership, strategic thinking and financial acumen will be an asset to our company." Mr. Carlborg also currently serves on the Board of Directors and as a member of the audit committee for Blue Nile, Inc. (Nasdaq: NILE). Mr. Carlborg received his Masters of Business Administration in Finance from the University of Chicago and his Bachelor of Arts in Economics from the University of Illinois. About Provide Commerce, Inc. Provide Commerce(SM) operates an e-commerce marketplace of websites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The Company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers. Provide Commerce launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Thanksgiving, Christmas, birthday and anniversary events, through its ProFlowers(R) brand and website, www.proflowers.com. Provide Commerce also offers fresh fruit and premium meat direct from the supplier through its Gourmet Food business unit. To date, these offerings consist of Cherry Moon Farms(SM), www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com. For more information, please visit www.prvd.com. Forward-looking Statements Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of Section 21E the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, statements about management team hires and Provide Commerce's ability to successfully integrate, leverage and maintain such hires. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. The risks, uncertainties and assumptions that may affect Provide Commerce, its operating results and your investments, include, but are not limited to, its ability to successfully integrate, leverage and maintain any management team hires, as well as the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission, available via Provide Commerce's website at www.prvd.com. The Company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.