NTRT Netratings (MM)

NEW YORK, June 1 /PRNewswire/ -- Jon Gibs, senior director of media with Nielsen//NetRatings, a global leader in Internet media and market research, will present exclusive research entitled "Mash-Up Media: My.Internet" at this year's Digital Marketing Conference on June 8-9, 2006 at New York City's Marriott Marquis hotel. The research, presented at 10:30 a.m. on June 8, will address how publishers and advertisers are being affected by consumer-generated media or, as Gibs coined it -- "My.Internet." The presentation will include how this new type of media fragmentation affects consumer engagement with publishers and what types of new advertising models are open to agencies and advertisers. Session attendees will learn about the challenges that are associated with "My.Internet," how it has already changed the online media space, and what we should expect in the coming year. "The top 10 social networking sites have collectively grown 47 percent year over year, proving that social networking sites like MySpace, Blogger and YouTube are no fad," said Gibs. "The content is relatively inexpensive and it is truly an interactive medium. We've compared it to reality programming -- only everyone who wants to can participate. This is an interesting space to monitor because as competition flourishes, these sites will constantly need to offer new content and capabilities in order to compete." This year's Digital Marketing Conference boasts attendance and participation from thought leaders from the hottest interactive media companies in the industry, including this year's Platinum and General Session sponsor, CNET Networks, the global media company. About Nielsen//NetRatings NetRatings, Inc. (NASDAQ:NTRT) delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site- centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit http://www.nielsen-netratings.com/. About CNET Networks, Inc. CNET Networks is a global media company with some of the most important and valuable brands on the Web targeting passionate audiences. The company's brands -- such as CNET, GameSpot, TV.com, MP3.com, Webshots, BNET and ZDNet -- serve the technology, games and entertainment, business, and community categories. CNET Networks was founded in 1993 and has always been "a different kind of media company" creating engaging media experiences through a combination of world-class content and technology infrastructure. About Adweek Magazines Adweek Magazines are published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, Billboard, National Jeweler and Successful Meetings. Digital Marketing Conference Contact: Anne Donohoe / Jennifer Handshew KCSA Worldwide Day of Show: 732.620.0033 / 917.359.8838 Office: 212.896.1261 / 212.896.1274 / Nielsen//NetRatings Contact: Leilani Han 408.941.2930 DATASOURCE: Nielsen//NetRatings CONTACT: Digital Marketing Conference Contact: Anne Donohoe, Day of Show: +1-732-620-0033, Office: +1-212-896-1261, , or Jennifer Handshew, Day of Show: +1-917-359-8838, Office: +1-212-896-1274, , both of KCSA Worldwide for Nielsen//NetRatings; Leilani Han of Nielsen//NetRatings, +1-408-941-2930, Web site: http://www.nielsen-netratings.com/

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