Fresh2 Announces Collaboration with Over 50 Influencers in Video E-commerce
16 Juli 2024 - 3:15PM
Fresh2 Group Ltd. (NASDAQ: FRES) ("Fresh2" or "the Company"), a B2B
e-commerce and supply chain management company within the
restaurant and food industry, today announced that its video
e-commerce business has partnered with over 50 influencers,
resulting in continued rapid sales growth. By leveraging these key
partnerships, Fresh2's video e-commerce business is rapidly
expanding its market presence in the e-commerce sector.
(Screenshot of some Company’s venues at
tiktok)
The Power of Video E-commerce
Unlike traditional e-commerce, video e-commerce uses multimedia
formats, which offer stronger visual appeal and can highlight the
unique value of products. This dynamic approach has proven to be
extremely popular with users. Video e-commerce not only enhances
product attractiveness through dynamic displays but also allows for
real-time interaction with audiences during live streams, answering
questions, and building consumer trust. Influencers can vividly
demonstrate product features and usage, enabling consumers to make
more informed purchasing decisions.
Broad Product Coverage and Future Expansion
Currently, Fresh2’s video e-commerce business covers a wide
range of categories, including food, daily necessities, and
electronics, catering to diverse consumer needs. Looking ahead, the
company plans to further expand its collaboration with influencers
across more domains, not only increasing the number of partners but
also introducing experts from various fields to enrich platform
content. Additionally, Fresh2 will continue to diversify its
product offerings, exploring new market opportunities to provide a
broader selection of high-quality products.
About Fresh2 Group Limited
Fresh2 Group Limited is engaged in the business-to-business
e-commerce and supply chain sectors. Committed to helping
restaurants lower procurement costs and improve efficiency, Fresh2
utilizes an advanced supply chain management system. By applying
strategic digital technologies and innovative business models,
Fresh2 is driving the online transformation of the restaurant
supply industry. Fresh2 aims to refine restaurant operations,
adding significant value to the food industry, and building a
global network of restaurateurs in the digital age. For more
information, visit: https://fresh2.co/investors.
For investor and media inquiries, please
contact:
Phone: +1- 917 397 6890
Email: IR@fresh2.co
Safe Harbor Statement
This announcement contains forward-looking statements as defined
under Section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934, formulated in accordance with
the 'safe harbor' provisions of the Private Securities Litigation
Reform Act of 1995. These statements, reflecting the Company's
projections about its future financial and operational performance,
employ terms like 'believes,' 'estimates,' 'anticipates,'
'expects,' 'plans,' 'projects,' 'intends,' 'potential,' 'target,'
'aim,' 'predict,' 'outlook,' 'seek,' 'goal,' 'objective,' 'assume,'
'contemplate,' 'continue,' 'positioned,' 'forecast,' 'likely,'
'may,' 'could,' 'might,' 'will,' 'should,' 'approximately,' and
similar expressions to convey the uncertainty of future events or
outcomes. These forward-looking statements are based on the
Company's current expectations, assumptions, and projections,
involving judgments about future economic conditions, competitive
landscapes, market dynamics, and business decisions, many of which
are inherently challenging to predict accurately and are largely
beyond the Company's control. Additionally, these statements are
subject to a multitude of known and unknown risks, uncertainties,
and other variables that could significantly diverge the Company's
actual results from those depicted in any forward-looking
statement. These factors include, but are not limited to, varying
economic conditions, competitive pressures, and regulatory changes.
Because of these and other risks, uncertainties and assumptions,
undue reliance should not be placed on these forward-looking
statements. In addition, these statements speak only as of the date
of this press release and, except as may be required by law, the
Company undertakes no obligation to revise or update publicly any
forward-looking statements for any reason.
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