Dell Releases Ambitious Plan for Corporate Responsibility Goals through 2020; Will Drive Collaboration to Develop Industry As...
15 Oktober 2013 - 3:00PM
Business Wire
- As part of Dell’s Powering the Possible
initiative, CSR plan articulates strategy for bringing
sustainability and business objectives together to benefit
customers and planet
- From IT in education and healthcare to
broad environmental benefits, plan articulates path to generate 10
times more benefit from IT than it takes to make and use it
Tweet This: Dell increases focus on #CSR - commits to
cutting energy intensity across portfolio by 80%
http://dell.to/192sihs #LegacyOfGood
Dell today announced its 2020 Legacy of Good plan, a long-term
corporate responsibility framework designed to aggregate and
accelerate the ways that Dell and its IT solutions help customers,
Dell team members and communities make lasting contributions to the
planet and society.
The 2020 Legacy of Good plan is divided into three areas – the
Environment, People, which includes Dell’s 100,000-plus team
members worldwide, and Communities. Adding intentional value to
each of these areas in the coming years complements the company’s
overarching purpose – to provide technology that enables people
everywhere to grow, thrive and reach their full potential.
No industry-standard of measurement currently exists to fully
assess how IT-industry customers, which includes the world’s
largest private and public-sector enterprises, are using IT to
become more socially responsible by deploying efficient and
sustainable solutions. Ultimately, a firm understanding of the
full-spectrum impact of technology across IT companies and the
customers’ environments will enable Dell – and others in the
industry – to identify areas of opportunity for innovation and
optimization.
Dell also will work with industry stakeholders, including
suppliers, partners and competitors, to develop a method for more
accurately assessing the “net positive” impact of IT on society,
including the ways IT customers use and benefit from increasingly
environmentally-sustainable and efficient IT solutions.
The Environment
Dell’s 2020 environmental aspirations focus on three areas:
reducing the environmental impact of company operations – and
enabling customers to do the same, driving social and environmental
responsibility in the industry and supply chain, and promoting
technology’s role in addressing environmental challenges.
The plan outlines 12 ambitious goals tied to its environmental
agenda, each to be achieved by 2020, including:
- Reducing the energy intensity of our
product portfolio by 80 percent, making Dell the first IT company
to commit to make a portfolio-wide energy goal.
- Using 50 million pounds of sustainable
materials, such as recycled plastic, in products, and recovering 2
billion pounds of used electronics. This will make Dell the only
company in the industry to set a long-term goal on the use of
recycled-content plastics.
- Ensuring waste-free packaging, with
materials like wheat straw, mushrooms and bamboo, which are
sustainably sourced and 100% recyclable or compostable.
- Reducing greenhouse gas emissions by 50
percent from its facilities and logistics operations.
People
Dell recognizes that team members are the cornerstone of its
corporate responsibility leadership. Every 2020 goal depends on the
engagement and support of a global workforce built on strong teams
and enduring relationships.
The Legacy of Good Plan outlines ways the company will foster
inspirational leadership, promote a supportive culture and give
team members a voice in shaping the company’s direction,
including:
- Increasing eligible team member
participation in flexible work programs to 50 percent.
- Increasing university hiring to a rate
of 25 percent of external hire.
- Achieving 75 percent favorable
responses, or higher, in team member satisfaction annual
surveys.
Communities
From consumers to multinational organizations, customers
consistently indicate that Dell’s CSR leadership contributes to
their loyalty to the company. Reflecting the company’s commitment
to growing that loyalty in the coming years, the 2020 Legacy of
Good plan highlights ways Dell intends to make a positive impact on
communities by applying technology, expertise, funding and
volunteerism to solving real societal issues, including:
- Committing to engage 75 percent of team
members in community-service initiatives.
- Applying education technology and
expertise to projects that reach 3 million young people.
Quotes
“Dell has taken an approach all companies need to follow: it is
critical to set time-bound goals to address environmental impacts
not only in company operations, but also throughout its supply
chain and through customers' technology use. We hope Dell's
portfolio-wide energy goal will catalyze companies within its
sector and beyond to do the same.” – Mindy Lubber, President of
Ceres
”This plan is ambitious and bold, but so are the Dell team
members who will ensure we achieve each goal. They are the
thousands of researchers, engineers, experts and employee
volunteers who have enabled us to become the first company to
provide free electronics recycling and an industry leader in energy
efficiency and sustainable packaging. Now, their collective
expertise and entrepreneurial spirit will help us develop ways to
expand and measure the ripple effect of IT on the planet and
society.” – Trisa Thompson, Vice President of Corporate
Responsibility, Dell
“Customers consistently tell us that sustainability leadership
contributes to their decision to do business with Dell. In fact,
more than 75 percent of our requests-for-proposal include a CSR
element. But customers also tell us they lack a means to capture
and demonstrate how their own smart IT strategies often lower
overall costs and energy use while benefitting the environment.
With this plan, we are committing to work across the industry to
enable customers, and the industry more broadly, to assess the
ripple effect of sustainable IT strategies like electronic medical
records and virtualized desktops.” – David Lear, Executive Director
of Sustainability, Dell
Additional Resources:
Download the plan in full and read Michael Dell’s thoughts about
the plan’s vision at dell.com/2020.
Previous Corporate Responsibility reports, infographics, videos,
case studies and additional information on Dell’s corporate
responsibility programs are available at
dell.com/poweringthepossible.
About Dell
Dell (NASDAQ: DELL) delivers innovative products and services
that make the best technology accessible to anyone – helping them
realize their full potential. This same philosophy extends to
Dell’s commitment to put technology and expertise to work where it
can do the most good for people and the planet. The 2020 Legacy of
Good Plan embeds this commitment strategically in the business,
accelerating successful and sustainable customer outcomes while
leaving a legacy of good through 2020 and beyond. For more
information, visit dell.com/2020.
Dell World
Join us at Dell World 2013, Dell’s premier customer event
exploring how technology solutions and services are driving
business innovation. Learn more at www.dellworld.com and follow
#DellWorld on Twitter.
DellJennifer Faulk,
512-691-0446jennifer.faulk@pprww.comorColleen Ryan,
512-728-3863colleen_ryan@dell.com
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