Dell Launches Second Phase of Social Media Training for Channel Partners
23 Mai 2013 - 3:00PM
Business Wire
Today Dell Global Commercial Channel announced its enhanced
social media training for Dell’s certified PartnerDirect partners
as part of a continued effort to invest in programs that will
enable partner growth and profitability.
The PartnerDirect social media training program, which began in
May 2012, has introduced many Dell partners to fundamental social
media principles and opened them to the possibility of leveraging
social media to advance their business. Due to partner interest in
the area of social media, Dell has now refreshed and elevated the
training.
“Last year we completed the Dell social media training, and
prior to that we had very little presence on social media at all,”
said Jon Beck, Alliance Manager & Online Content Manager at
Fordway Solutions. “Following the training, we realized we needed a
more strategic & structured approach, and that has really paid
off. The training helped inspire more focused efforts including a
website refresh and better engagement across platforms. I’m looking
forward to seeing how the new training can help us take social
media to the next level.”
“The first Dell training session was very helpful, and MCPc
absolutely uses social media to engage with Dell,” said Jed Ayres,
SVP of Partner Management and Marketing for MCPc. “We follow Dell’s
social properties and frequently tag Dell on Twitter. The ultimate
goal is to get exposure through Dell, but also it creates a great
internal dialog that keeps us aligned on our joint activities.”
To increase that alignment, last month Dell also launched a
dedicated PartnerDirect technical community on the Dell TechCenter.
This community is open to all registered Dell partners and enables
them to easily connect with each other, the Dell Channel team and
other Dell team members. Already well established, the TechCenter
is an active community that hosts over 350,000 IT professionals
each month.
Dell is also preparing to launch new brand training for partners
this summer. This will provide them with branding principles while
helping them understand the PartnerDirect brand. The training will
cover key branding elements such as logos and imagery, so they can
represent Dell products and solutions effectively with
customers.
“Our partners are an important extension of Dell’s sales
capability and play a key role in promoting our brand,” said Kathy
Schneider, executive director Global Channel Marketing and Programs
at Dell. “Together with our solutions and social media trainings,
we hope to provide our partners with the knowledge and tools to
help grow their business with Dell.”
These new courses extend Dell’s training beyond the current
partner certification program, which recently announced an
expansion with four new software-related competencies launching in
the fall. Dell encourages training for channel partners and offered
more than 200,000 free sessions last year. The company views this
as critically important, last year its top 25 partners based on
training investment grew their Dell revenues by 33 percent and
Enterprise solutions by 52%.
About Dell
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delivers innovative technology and services that give them the
power to do more. For more information, visit
www.dell.com/partners.
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