Cavco Launches New Affordable Home Digital Marketplace
17 Januar 2023 - 3:00PM
As a national leader in manufactured and modular home construction,
Cavco Industries, Inc. (Nasdaq: CVCO) has launched cavcohomes.com,
its new consumer-facing affordable home marketplace, making it
easier to discover and shop its manufactured homes, modular homes
and park models, as well as find local retailers and communities.
This brand-integrated website conveniently represents homes from
six of Cavco’s well-known homebuilder brands in one place,
providing floor plans, photos, videos, virtual tours and more –
easily accessible from any smart device.
“Buying a home is the largest investment most people make. We
believe that homeownership is the foundation to creating strong
families and communities and building generational wealth. As a
leader in the manufactured home industry, we feel an incumbent
responsibility to help solve the affordable home crisis in America
by expanding the awareness and availability of our homes to those
who are working to make the dream of homeownership a reality,” says
Cavco’s President and Chief Executive Officer Bill Boor. “We want
to make it easier for consumers to find quality, attainable homes
and to find our retail partners who can help with the buying
process – this is an important strategic step in achieving this
goal. This is a major milestone in a long and continuing investment
to support our retail partners and improve the homebuying
experience. I want to congratulate and thank the many people who
have worked very hard to get us to this point and who will continue
improving the process going forward.”
This new platform is the culmination of a large-scale project to
consolidate the company’s national brand presence and accelerate
its continued growth. “The modular MACH architecture of their new
digital marketplace positions Cavco with a dynamic, scalable
platform to incorporate new channels and digital commerce paths
while also leveraging the use of their internal team of front-end
developers to support and grow the solution into the future,” said
JM Guthrie, Chief Customer Officer for Authentic, the digital
agency working with Cavco on this project.
Using Elasticsearch and an agile DXP supporting modern
React-based JavaScript framework, the new site seamlessly
integrates Cavco’s enterprise resource system (“ERP”), tracking
real time inventory, product information and promotional
pricing.
“With the support of our agency partners and our outstanding
internal teams, we are eager to continue to maximize our new
digital platform by developing state-of-the art features that
personalize and enhance the shopping experience and streamline the
home buying process for customers and retailers alike,” said
Colleen Rogers, Senior Vice President of Marketing and
Communications for Cavco Industries.
Visit Cavcohomes.com to check out the best new place for finding
affordable homes.
About Cavco
Cavco Industries, Inc., headquartered in Phoenix, Arizona,
designs and produces factory-built housing products primarily
distributed through a network of independent and Company-owned
retailers. We are one of the largest producers of manufactured and
modular homes in the United States, based on reported wholesale
shipments. Our products are marketed under a variety of brand names
including Cavco, Fleetwood, Palm Harbor, Nationwide, Fairmont,
Friendship, Chariot Eagle, Destiny, Commodore, Colony, Pennwest,
R-Anell, Manorwood, MidCountry and Solitaire. We are also a leading
producer of park model RVs, vacation cabins and factory-built
commercial structures. Cavco's finance subsidiary, CountryPlace
Mortgage, is an approved Fannie Mae and Freddie Mac seller/servicer
and a Ginnie Mae mortgage-backed securities issuer that offers
conforming mortgages, non-conforming mortgages and home-only loans
to purchasers of factory-built homes. Our insurance subsidiary,
Standard Casualty, provides property and casualty insurance to
owners of manufactured homes. Additional information about Cavco
can be found at www.cavcohomes.com.
About Authentic
Authentic is a full-service interactive agency providing
consulting and professional services to organizations in all
industries. Comprised of industry leaders across technology, brand
strategy, digital strategy and UX and creative design, Authentic
helps brands use the most modern tools, frameworks and industry
insights to craft highly immersive and interactive experiences.
For additional information,
contact:Natalie GempelContent
Strategistnatalie.gempel@cavco.comPhone:
972-763-5056On the Internet:
www.cavcohomes.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/329ee789-3937-43b3-b3ca-b946a5cc4440
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