Mediacom Communications Deploys CommScope Ad Insertion Solution for IP Video
10 September 2024 - 2:05PM
Business Wire
CommScope Manifest Delivery Controller Helps
Mediacom Migrate to IP Video While Ensuring Quality of Experience
for Mediacom Subscribers
CommScope (NASDAQ: COMM), a global leader in network
connectivity, announced today that Mediacom Communications has
deployed the CommScope® Manifest Delivery Controller (MDC) for IP
video. By implementing the CommScope MDC, Mediacom can increase its
advertising revenue with more finely targeted ads while ensuring a
high-quality IP video experience for subscribers.
“We chose CommScope’s MDC because it’s a scalable, reliable and
resilient solution that preserves the quality of video we deliver
to our subscribers, and because of CommScope’s proven agility in
adapting to Mediacom’s existing systems and requirements,” stated
JR Walden, CTO of Mediacom. “This solution will enable us to do
more individualized advertising which will lead to increased value
for our customers.”
This MDC adoption further extends CommScope’s leadership in the
Pay TV Advertising space. CommScope supplies advertising solutions
to service providers that reach more than 75% of North American
cable STBs and deliver billions of ads each month over IP video to
customers representing more than 30 million Pay TV subscribers.
“MDC gives Mediacom more control over its ad targeting while
improving the overall viewing experience,” stated Ray Bontempi,
vice president product management, Access Network Solutions,
CommScope. “Additionally, MDC provides a complete Streaming Session
Management platform that supports other services, including
emergency alerts, bandwidth management, and alternate content,
offering Mediacom new options for optimizing revenue and
maintaining a high-quality viewing experience.”
CommScope and the CommScope logo are registered trademarks of
CommScope and/or its affiliates in the U.S. and other countries.
For additional trademark information see
https://www.commscope.com/trademarks. All other product names,
trademarks and registered trademarks are property of their
respective owners.
About CommScope:
CommScope (NASDAQ: COMM) is pushing the boundaries of technology
to create the world’s most advanced wired and wireless networks.
Our global team of employees, innovators and technologists empower
customers to anticipate what’s next and invent what’s possible.
Discover more at www.commscope.com.
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releases and blog posts.
This press release includes forward-looking statements that are
based on information currently available to management,
management’s beliefs, as well as on a number of assumptions
concerning future events. Forward-looking statements are not a
guarantee of performance and are subject to a number of
uncertainties and other factors, which could cause the actual
results to differ materially from those currently expected. In
providing forward-looking statements, the company does not intend,
and is not undertaking any obligation or duty, to update these
statements as a result of new information, future events or
otherwise.
Source: CommScope
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240910652487/en/
News Media Contact: Luke Hamer, CommScope
Luke.Hamer@commscope.com
Financial Contact: Massimo Disabato, CommScope
Massimo.Disabato@commscope.com
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