New Adobe Experience Manager Reimagines Content Publishing, Powered by AI Insights
21 März 2023 - 2:05PM
Business Wire
- Next-generation Adobe Experience Manager enables any
authorized team member to edit a brand’s web and mobile content
using popular productivity tools including Microsoft Word and
Google Docs
- Integration of AEM Assets with Adobe Firefly and Adobe
Express enable marketers to instantly change image components such
as colors, objects and scenery while automatically generating
variations for different channels
- New AI innovations provide real-time content performance
data and predict which images, colors and copy will perform best
with each audience segment
- Global brands including PGA TOUR are piloting these new
capabilities, unlocking and accelerating content velocity within
their organizations
Today, at Adobe Summit 2023 – the world’s largest Digital
Experience Conference – Adobe (Nasdaq:ADBE) announced new
innovations in Adobe Experience Manager (AEM), the industry-leading
content and digital asset management system, spanning experience
creation, publishing and analytics. The major new release will
deliver next-generation features that bring speed and ease to
content development and publishing, higher-quality web experiences
and AI-powered data insights that help brands easily optimize new
content for target audiences.
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the full release here:
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“The digital economy is now every sector’s growth engine, so
websites and mobile apps have become fundamental to experience-led
growth,” said Amit Ahuja, senior vice president, Digital Experience
Business at Adobe. “Keeping digital content fresh and relevant is
key to capitalizing on growth opportunities, and our latest
innovations in AEM empower more people to manage content, using
AI-driven insights to guide their creativity.”
“The PGA TOUR audience continues to grow and diversify globally,
spanning longtime golf fans to casual spectators who like to see a
regular stream of content on their favorite players and
tournaments,” said Eric Hanson, vice president of product
development at PGA TOUR. “The new capabilities in Adobe Experience
Manager have been a game changer for the digital experiences we
provide, giving us incredible speed to deliver timely and engaging
content for channels such as the PGA TOUR website, mobile app and
digital marketing campaigns.”
Generative AI Innovations in Adobe Experience Manager
In AEM Assets – the number one digital asset management system
used by businesses to manage their libraries of images, videos and
other content – brands will be able to use Adobe Firefly, a new
family of creative generative AI models, first focused on image
generation and text effects, to greatly accelerate content
development and drive efficiency gains.
Adobe Express with Firefly will be integrated directly into AEM
Assets, enabling teams to instantly change image components such as
colors, objects, and scenery, while automatically generating
variations for channels such as web, mobile and email. Firefly will
help accelerate brands’ content supply chains, powering wide-scale
personalization efforts. With the new AEM businesses will also have
powerful Adobe Sensei powered AI insights on attributes – from
colors to objects and copy – that resonate most with consumers, a
necessary connection to ensure generative AI-powered content is
driving business results.
Empowering Teams to Drive Content Velocity
Adobe’s reimagined AEM empowers users of all skill levels to
automatically update content for any online channel, including
websites and mobile apps, directly from templated documents created
with popular tools such as Microsoft Word or Google Docs. Even
without CMS expertise, team members can create, edit and publish –
all from the same document – with security controls ensuring that
only authorized users can make changes. These capabilities also
extend to AEM Forms, which digitizes paper-based processes and
expands consumer access in sectors such as government and financial
services.
Democratizing the ability to update digital experiences delivers
true content velocity, enabling teams to push and edit content
without the constraints of a centralized publishing schedule.
Sectors such as retail will particularly appreciate this
versatility during key moments such as holiday shopping seasons,
where frequent digital channel updates can boost engagement and
conversion, and delays directly impact the bottom line. Across
industries, the new AEM will enable customers to enjoy superior web
experiences with more timely and accurate content.
AI-powered Insights to Drive Creative Decisions
AEM also introduced industry-first capabilities powered by Adobe
Sensei, Adobe’s AI and machine learning framework, using real-time
insights to inform the content creation process, linking content
analytics with creativity. Organizations face ever-growing demands
for creative content, but often focus solely on topline metrics
such as views and clicks, while lacking the more nuanced data
necessary to understand which content truly resonates with their
audiences.
Adobe Sensei enables users to analyze content at an attribute
level and measure how aspects such as colors, objects, composition
and writing style impact performance with different audiences.
These real-time insights inform how content is optimized over time,
providing a feedback loop as brands develop their content supply
chains. By connecting this data with Adobe Experience Platform,
brands can enrich audience profiles and support personalization
campaigns. For example, a brand could see that East Coast Gen Z
women, aged 18-24, respond best to orange tones and more casual
writing – insights that can influence the creation process and
boost performance.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230321005550/en/
Public relations contact Bassil Elkadi Adobe
belkadi@adobe.com
Kevin Fu Adobe kfu@adobe.com
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