Adobe Unveils Firefly, a Family of new Creative Generative AI
21 März 2023 - 2:05PM
Business Wire
- First Firefly model will empower customers of all experience
levels to generate high quality images and stunning text
effects
- Adobe launches beta of first Firefly model focused on
commercial use
- Firefly will be integrated directly into Creative Cloud,
Document Cloud, Experience Cloud and Adobe Express
workflows
- Adobe will introduce “Do Not Train” tag for creators who do
not want their content used in model training; tag will remain
associated with content wherever it is used, published or
stored
- Adobe is planning to enable customers to extend Firefly
training with their own creative collateral, generating content in
their own style or brand language
Today, Adobe (Nasdaq:ADBE) introduced Firefly, a new family of
creative generative AI models, first focused on the generation of
images and text effects. Firefly will bring even more precision,
power, speed and ease directly into Creative Cloud, Document Cloud,
Experience Cloud and Adobe Express workflows where content is
created and modified. Firefly will be part of a series of new Adobe
Sensei generative AI services across Adobe’s clouds.
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Adobe has over a decade-long history of AI innovation,
delivering hundreds of intelligent capabilities through Adobe
Sensei into applications that hundreds of millions of people rely
upon. Features like Neural Filters in Photoshop, Content Aware Fill
in After Effects, Attribution AI in Adobe Experience Platform and
Liquid Mode in Acrobat empower Adobe customers to create, edit,
measure, optimize and review billions of pieces of content with
power, precision, speed and ease. These innovations are developed
and deployed in alignment with Adobe’s AI ethics principles of
accountability, responsibility and transparency.
“Generative AI is the next evolution of AI-driven creativity and
productivity, transforming the conversation between creator and
computer into something more natural, intuitive and powerful,” said
David Wadhwani, president, Digital Media Business, Adobe. “With
Firefly, Adobe will bring generative AI-powered ‘creative
ingredients’ directly into customers’ workflows, increasing
productivity and creative expression for all creators from high-end
creative professionals to the long tail of the creator
economy.”
Adobe Firefly: Giving Creators New Superpowers
Adobe is designing Firefly to give all creators superpowers to
work at the speed of their imaginations. With Firefly, everyone who
creates content – regardless of their experience or skill – will be
able to use their own words to generate content the way they dream
it up, from images, audio, vectors, videos and 3D to creative
ingredients, like brushes, color gradients and video
transformations, with greater speed and ease than ever before. With
Firefly, producing limitless variations of content and making
changes, again and again — all on brand — will be quick and simple.
Adobe will also integrate Firefly directly into its industry
leading tools and services, so users can effortlessly leverage the
power of generative AI within their existing workflows.
Adobe also launched a beta for Firefly today that showcases how
creators of all experience and skill levels can generate high
quality images and amazing text effects. Adobe believes that the
full power of technology cannot be realized without great
imagination to fuel it. Through the beta process, the company will
engage with the creative community and customers as it evolves this
transformational technology and begins integrating it into its
applications. The first applications that will benefit from Firefly
integration will be Adobe Express, Adobe Experience Manager, Adobe
Photoshop and Adobe Illustrator.
High-Quality Images Designed to Be Safe for Commercial
Use
Firefly will be made up of multiple models, tailored to serve
customers with a wide array of skillsets and technical backgrounds,
working across a variety of different use cases. Adobe’s first
model, trained on Adobe Stock images, openly licensed content and
public domain content where copyright has expired, will focus on
images and text effects and is designed to generate content safe
for commercial use. Adobe Stock’s hundreds of millions of
professional-grade, licensed images are among the highest quality
in the market and help ensure Firefly won’t generate content based
on other people’s or brands’ IP. Future Firefly models will
leverage a variety of assets, technology and training data from
Adobe and others. As other models are implemented, Adobe will
continue to prioritize countering potential harmful bias.
A Customer-Centric Approach
Adobe is designing generative AI to support creators in
benefitting from their skills and creativity:
- Helping creators work more efficiently: Content is
fueling the global economy and creativity and design have never
been more valued. In a recent Adobe study 88% of brands said
content demand at least doubled over the last year and two-thirds
expect it to grow 5x over the next two years. Adobe is leveraging
generative AI to ease this burden with solutions for working
faster, smarter and with greater convenience – including the
ability for customers to train Firefly with their own collateral,
generating content in their personal style or brand language.
- Compensating creators: Adobe’s intent is to build
generative AI in a way that enables customers to monetize their
talents, much like Adobe has done with Adobe Stock and Behance.
Adobe is developing a compensation model for Adobe Stock
contributors and will share details once Firefly is out of
beta.
- Advocating for open standards: Adobe founded the Content
Authenticity Initiative (CAI) to create a global standard for
trusted digital content attribution. With more than 900 members
worldwide, the role of CAI has never been more important. Adobe is
pushing for open industry standards using CAI’s open-source tools
that are free and actively developed through the non-profit
Coalition for Content Provenance and Authenticity (C2PA). These
goals include a universal “Do Not Train” Content Credentials tag in
the image’s Content Credential for creators to request that their
content isn’t used to train models. The Content Credentials tag
will remain associated with the content wherever it is used,
published or stored. In addition, AI generated content will be
tagged accordingly.
- Firefly ecosystem: Adobe is also planning to make
Firefly available via APIs on various platforms to enable customers
to integrate into custom workflows and automations.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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