FRE Freeplay

RNS No 2497d
FREEPAGES GROUP PLC
13th July 1998


                     Freepages Group plc
                              
    Strategic equity investment by Equifax in Request UK

Freepages  Group plc ("Freepages") is pleased to announce  a
strategic equity investment by the European arm of  Equifax,
the  $1.4bn  information solutions provider and Request  Ltd
("Request"),  the  new  generation  telephone  and  internet
transaction  service in which Freepages holds a  30%  equity
stake.

Equifax has acquired 40% of the share capital of Request  UK
Ltd  ("Request UK"), the trading franchise of Request in the
UK. Request owns the remaining 60% of Request UK.

Request  is  currently beta testing its  trading  platform
with  Scoot.  Callers  to  Scoots  0800  directory  service
looking  for the nearest building society for example  might
be  passed straight through to a Request tele-agent who will
provide   a   free  tour  of  the  mortgage   market,   with
personalised  quotations  from a variety  of  lenders  in  a
matter   of   minutes.    If  a  particular   offer   sounds
interesting, the caller can authorise the provider to follow-
up  directly knowing that there is a good chance of a  sale,
with  both  buyer and seller having qualified themselves  in
advance.

Request UK is due to launch in September 98, and will offer
consumers access to products which best match their profile,
whilst  allowing  companies to use highly accurate  consumer
targeting.   The  consumer information,  customer  base  and
operational skills provided by Equifax will benefit  Request
UK.

Note to Editors:

Request

Request was incorporated in April 1997 to develop and market
the Request Trading Platform (RTP), a system which allows an
inventory  of products and services from different providers
to  be  offered to consumers via call centres, the  internet
and  other  direct  marketing  channels.   Request  provides
consumers  with direct access to financial services,  travel
products, utilities and various other products and services.

In September 1997, Freepages purchased a 30% equity interest
in  Request for #1.25 million with a three year call  option
to acquire up to 50% of the fully diluted share capital at a
pre-agreed price per share.


Equifax

Equifax's worldwide knowledge-based information, transaction
processing, consulting and software businesses are  designed
to  bring  buyers  and sellers together, thus  changing  the
shape  of  global  commerce.  Equifax  serves  the  banking,
financial, retail, credit card, telecommunications/utilities,
automotive, government  and health  care  industries.   It 
is  a  leading  supplier  of business information solutions
in Canada, the UK, Spain  and Latin  America.  Equifax operates
in 17 countries with sales in more than 40 countries.

Founded  in 1899 in Atlanta, Equifax (NYSE: EFX)  today  has
10,000  employees  around the world.  Revenues  for  the  12
months ended March 31, 1998, were more than $1.4 billion.


Freepages

Freepages  operates  the  interactive  consumer  information
service Scoot in the UK, Netherlands and Belgium.  Scoot  is
the  leading  provider  of  branded  communication  services
providing  buyers with powerful decision making  information
and  connecting  them  directly with  sellers  through  mass
distribution channels.

Freepages  Group  plc  is quoted in London  (FRE.L)  and  on
NASDAQ as (FREEY).




For further press information please contact:

Alison Fordham                                 Sharon Squire
Harrison Sadler Limited                  Freepages Group plc
0181 977 9132                                  0171 368 3900

Mark Edwards
Buchanan Communications
0171-466 5000


END

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