FRE Freeplay

RNS No 4759w
FREEPAGES GROUP PLC
17th November 1997


       SCOOT AND AT&T CONNECT WITH CALLERS

Scoot,   the   interactive  information   service
formerly  known as Freepages, has partnered  with
AT&T to develop a new Mid-Call Divert service for
everybody  calling the 0800 192 192 number.  Mid-
Call   Divert   enables  the   consumer   to   be
automatically  transferred  to  the  business  of
their  choice,  continuing the freephone  service
and  eliminating the need to hang up and  make  a
separate  call. The first of its kind in  Europe,
Scoot and AT&T will  begin national trials of the
service in the new year.

"By  developing this ground-breaking service with
AT&T   we  have  reinforced  our  commitment   to
providing the very best service for our consumers
and  advertisers. Mid-Call Divert fits  perfectly
with  the  core values of Scoot; it is  fast  and
efficient,  it  adds  value  to  the  process  of
finding  information, and it is built around  the
needs  of  consumers",  said  Miranda  Cleverdon,
Director of Corporate Communications at Scoot.

"The  partnership with AT&T was important for  us
because  it meant we could draw on a world  class
quality  and industry leadership.  When  you  are
dealing with an average of 30,000 calls per  day,
you  need  a  telecoms partner that  shares  your
vision of excellence in consumer service."

David Robertson, Vice-President of Marketing  for
AT&T  UK  commented:  "We regard this partnership
with  Scoot  as  testimony to  our  expertise  at
providing  new and innovative freephone solutions
to businesses for 30 years.  We have an excellent
relationship with Scoot, and we are delighted  to
be  providing  a range of services that  enhances
its offering."

Mid-Call  Divert is the latest  in  a  series  of
agreements  between  the  two  companies;   Scoot
recently moved its freephone telephony service to
AT&T,  and also uses the company for Frame  Relay
network services and outward calls.

                        
Notes to editors:

Scoot   is   a   leading  provider   of   branded
communication  services,  providing  buyers  with
powerful    decision-making    information    and
connecting  them  directly with  sellers  through
mass distribution channels.

Scoot and AT&T Connect With Callers

AT&T  Corp. is the worlds premier communications
and  information services company,  serving  more
than  90  million customers, including consumers,
businesses   and   governments  worldwide.    The
company  has  annual revenues  of  more  than  US
$52billion  and 130,000 employees.  It  runs  the
worlds      largest,     most      sophisticated
communications  network and it operates  in  more
than  200  countries and territories  around  the
world.

For further enquiries, please contact:
Miranda Cleverdon      Scoot                     01865 381050
Niall Hickey           AT&T                      0171 925 8381
John Warehand          Life PR   (for    Scoot)  0171 724 6777
Matthew Turmaine       Lexis (for AT&T)          0171 240 9900
Mark  Edwards          Buchanan Communications  
                       (for Scoot)               0171 466 5000

END

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