FRE Freeplay

RNS Number:6965F
AIM
05 July 2006




    ANNOUNCEMENT TO BE MADE BY THE AIM APPLICANT PRIOR TO ADMISSION IN ACCORDANCE WITH AIM RULE 2


ALL APPLICANTS MUST COMPLETE THE FOLLOWING:

COMPANY NAME: Freeplay Energy Plc

COMPANY ADDRESS: 3rd Floor, 56-58 Conduit Street, London W1S 2YZ



COMPANY POSTCODE: W1S 2YZ

COUNTRY OF INCORPORATION: United Kingdom

COMPANY BUSINESS OR, IN THE CASE OF AN INVESTING COMPANY, DETAILS OF ITS INVESTMENT STRATEGY TO BE
DISCLOSED IN ACCORDANCE WITH SCHEDULE 2, PARAGRAPH (J) OF THE AIM RULES:



Freeplay Energy's core technology revolves around the efficient conversion and storage of applied
human energy, and the delivery of this energy on demand as electricity to create self-powered
electronic devices.  Freeplay Energy's products include radios (both consumer and humanitarian),
torches, mobile phone chargers and standalone foot chargers.



Dixie Sales Company Inc ("Dixie") is an established sales, marketing, distribution and customer
service provider based in Greensboro, North Carolina, USA. Dixie provides a full range of services to
its customers and suppliers, which includes customer and supplier account management, customer and
supplier logistics, consumer call centre services and technical services such as training and
education to customers. Dixie also has electronic ordering and e-commerce tools.



The acquisition of Dixie Sales Company Inc. is classified as a reverse takeover for the purposes of
the AIM Rules. The acquisition of Dixie Sales Company Inc. as a result of being a reverse takeover is
conditional upon the approval of shareholders at an extraordinary general meeting on 17 July 2006.



DETAILS OF SECURITIES TO BE ADMITTED (i.e. where known, number of shares, nominal value and issue
price to which it seeks admission and the number and type to be held as treasury shares):



49,801,868 Ordinary Shares of 5 pence each

CAPITAL TO BE RAISED ON ADMISSION:  #3.3 million

FULL NAMES AND FUNCTIONS OF DIRECTORS AND PROPOSED DIRECTORS:

Roderick Morton Stear (Chairman and Chief Executive)
Richard Austin Court (Finance Director)
John Hutchinson (Technology Director)
Rt Hon Baroness Lynda Chalker of Wallasey (Non-executive Director)
Leonard J. Fassler (Non-executive Director)
Thomas Gordon Roddick (Non-executive Director)
Andy Polansky (Non-executive Director)
Peter Porteous (Proposed Chief Executive)
Harold Reiter (Proposed Non-Executive Deputy Chairman)
Edward Barrett (Proposed Non-Executive Director)
William Barrett (Proposed Non-Executive Director)
Stuart Kinney (Proposed Non-Executive Director)



PERSON(S) INTERESTED IN 3% OR MORE OF THE ISSUER'S CAPITAL, EXPRESSED AS A PERCENTAGE OF THE ISSUED
SHARE CAPITAL BEFORE AND AFTER ADMISSION:


Before Admission                                   After Admission

Wild Investments Limited                           Wild Investments Limited                   6.11%
14.68%
                                                   Nutraco Nominees Limited                   6.95%
Nutraco Nominees Limited                   
16.70%
                                                   Trustees of the General Electric           Pension
Trustees of the General Electric                   Trust                                      5.92%
Pension Trust   
14.23%
                                                   Grange Nominees Limited                     5.97%
Grange Nominees Limited                     
7.84%
                                                   Bank of New York (Nominees) Limited         2.24%
Bank of New York (Nominees) Limited  
5.39%
                                                   Merrill Lynch International Limited         7.86%
Merrill Lynch International Limited         
5.15%
                                                   TG Roddick                                  3.67%
Chase Nominees Limited                       
3.22%     



NAMES AND ADDRESSES OF ALL PERSONS TO BE DISCLOSED IN ACCORDANCE WITH SCHEDULE 2, PARAGRAPH (H) OF
THE AIM RULES:

N/A

ANTICIPATED ACCOUNTING REFERENCE DATE:

30 December

EXPECTED ADMISSION DATE: 20 July 2006

NAME AND ADDRESS OF NOMINATED ADVISER:

Charles Stanley Securities
25 Luke Street
London
EC2A 4AR

NAME AND ADDRESS OF BROKER:

Charles Stanley Securities
25 Luke Street
London
EC2A 4AR

DETAILS OF WHERE (POSTAL OR INTERNET ADDRESS) THE ADMISSION DOCUMENT WILL BE AVAILABLE FROM, WITH A
STATEMENT THAT THIS WILL CONTAIN FULL DETAILS ABOUT THE APPLICANT AND THE ADMISSION OF ITS
SECURITIES:

Copies of the Admission Document, which contain full details about the applicant and the admission of
its securities will be available from Charles Stanley & Co. Limited  25 Luke Street London EC2A 4AR

DATE OF NOTIFICATION: 5 July 2006

NEW/ UPDATE (see note): NEW





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            The company news service from the London Stock Exchange
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