CTFA Cientifica

 
TIDMAVIA 
 
6 September 2010 
 
                          Avia Health Informatics Plc 
 
                           ("Avia" or "the Company") 
 
                            Senior Management Changes 
 
Highlights 
 
  * International sales team expanded 
 
  * UK management team restructured 
 
Avia (AIM: AVIA), the AIM-listed developer and provider of clinical decision 
support systems worldwide, is pleased to announce that Avia is reorganising its 
group structure to reflect its international growth strategy for the Odyssey 
suite of software products through strategic partnership agreements. The 
reorganisation is designed to strengthen the operational management of Avia and 
to facilitate its international growth plans. 
 
The following appointments are being made within Avia and Plain Healthcare 
Limited ("Plain"), Avia's wholly owned subsidiary: 
 
Avia 
 
  * Vice President Sales - America. Andrew Jobson will be joining Avia on 1 
    November 2010 and will be based in Florida, North America. 
 
Andrew Jobson has over 35 years' experience in medical sales and marketing 
having worked in global markets in cardiology, emergency medicine, radiology 
and telemedicine. He has held senior management positions at Abbott Labs, 
Oxford Instruments, General Electric Medical Systems, Schiller and Vitaphone. 
For the past four years Andrew was President with Vitaphone USA and was 
instrumental in establishing their business in the US in the area of 
telemedicine. 
 
  * Regional Director of Sales - Europe/Africa/India/Russia/Middle-East. Chris 
    Coyne, previously International Business Director of Plain, has accepted 
    this position and will be appointed with immediate effect and will be based 
    at Avia's UK head office. 
 
Plain 
 
  * Managing Director. Tim Morris, previously UK Operations Director, has 
    accepted this position and will be appointed with immediate effect. 
 
In conjunction with these management changes the Company is centralising its 
marketing, finance and other administrative functions at its new head office 
West of London. 
 
Barry Giddings, Executive Chairman of Avia, commented: 
 
"The board believes that by centralising the operational functions of the 
Company it will be better positioned to manage its existing UK operations and 
take advantage of international opportunities as they present themselves. I'm 
pleased to welcome Andrew to the team and I hope that his considerable 
experience and knowledge will allow us to penetrate the US market in the short 
to medium term. 
 
Enquiries: 
 
Avia Health Informatics Plc 
 
Barry Giddings, Chairman                                 07770 747 818 
 
Merchant Securities Limited (Nominated Adviser and Broker) 
 
Simon Clements/Bidhi Bhoma/Graeme Cull                   020 7628 2200 
 
 
Notes to editors 
 
Avia Health Informatics Plc was admitted to trading on AIM on 16 November 2009 
having completed a reverse takeover of The Plain Software Company Limited 
("Plain"). 
 
It is Avia's intention to grow the business organically, acquiring clinical 
content and software products and working with Strategic Partners in the UK and 
Internationally. Through its subsidiary, Plain, Avia produces a range of 
clinical decision support products under the Odyssey brand. The product 
software can be deployed by clinicians and non-clinicians on keyboard and 
touchscreen PCs, laptops and mobile tablet devices. It is anticipated that as 
new applications for the clinical technology continues to emerge the clinical 
technology will be capable of being delivered on new generations of mobile 
platforms worldwide. 
 
Product range: 
 
  * Odyssey MarineAssess is developed for use on cargo vessels travelling the 
    globe for use by the ship's captain or master in the event of illness or 
    injury when located many miles off shore. 
 
  * Odyssey SelfAssess is being developed to allow patients to self-assess 
    their symptoms prior to consultation with clinical services Odyssey 
    products interact with leading patient administration systems and other key 
    systems used by the NHS. 
 
  * Odyssey ParaMedic initially trialled to empower paramedics to make safe 
    assessments of elderly patients that have fallen. 
 
  * Odyssey PatientAssess is specifically for use within GP surgeries to reduce 
    demand for same day appointments. 
 
  * Odyssey FirstAssess is specifically for use in the Prison service and 
    secure environments to help improve healthcare in these challenging 
    environments. 
 
  * Odyssey TeleAssess which supports telephone triage by nurses and the 
    provision of up-to-date self-care advice; is also used to manage demand for 
    clinical services in an efficient manner. Used by GP out of hours services, 
    GP surgeries in-hours, ambulance trusts and the MoD. 
 
  * Odyssey Reception is utilised by non-clinical staff to prioritise patient 
    queues and identify potential emergencies quickly and safely. It may be 
    used by receptionists throughout primary care services. 
 
  * Odyssey FaceToFace is used by nurse-led clinics such as NHS Walk-in 
    Centres, GP-led Health Centres, Polyclinics, primary care centres and 
    practices staffed by varying nurse grades. 
 
 
 
END 
 

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