TIDMAVIA 
 
14 December 2009 
 
                          Avia Health Informatics Plc 
 
                           ("Avia" or "the Company") 
 
                 Five year contract with Mastercall Healthcare 
 
Avia (AIM:AVIA), the developer and provider of clinical decision support 
systems worldwide, announces that its subsidiary, The Plain Software Company 
Limited ("Plain"), has been awarded a five year contract with Mastercall 
Healthcare ("Mastercall") for decision support tools. 
 
The principal terms of the contract provide that; Odyssey TeleAssess and 
Odyssey FaceToFace is to be implemented in two "8 till 8" centres and Plain 
will grant access to six Odyssey TeleAssess licences and four Odyssey 
FaceToFace licences. Avia will receive GBP110,000 in five annual instalments over 
the life of the contract. 
 
Mastercall Healthcare ("Mastercall") is the out of hours service provider for 
the Stockport and Trafford area comprising in excess of 540,000 people. 
Mastercall has recently been awarded a five year contract to provide out of 
hours services to two "8 till 8" centres. The centres will typically provide 
the out of hours services with a GP and Nurse skill-mix. Mastercall currently 
handles in excess of 70,000 out of hours contacts and over 10,000 walk in 
contacts on an annual basis. Mastercall services are currently managed by over 
200 Nursing and Administration staff and over 150 Doctors working on a 
rotational basis. 
 
Mastercall is also the only out of hours service provider that is accredited by 
John Moores University Liverpool for the provision of minor illness courses for 
its nursing team. The skill base inherent within Mastercall, together with the 
functionality of Plain's Odyssey product range, will further strengthen 
Mastercall's commitment to the development of skills within its nursing team. 
 
It is anticipated that Odyssey TeleAssess will be introduced initially, with a 
Nurse contacting those patients accessing the out of hours service, and 
completing a nurse assessment over the phone. They will then be given either, 
self-care advice to manage the condition at home, or advised to seek some form 
of medical intervention. 
 
Once the TeleAssess product has been implemented the rollout of Odyssey 
FaceToFace will commence; this application being used where there is a 
face-to-face encounter between a Nurse and a Patient. 
 
Mastercall will have, at any given time, access to six Odyssey TeleAssess 
licences and four Odyssey FaceToFace licences. It is envisaged that the number 
of licences required by Mastercall will increase as it rolls out new services. 
 
Audrey Duckett, Director of Nursing at Mastercall commented: 
 
"We have a strong multidisciplinary nursing team at Mastercall who are central 
to the face-to -face and triage consultations. This system is a great 
investment for the team to assist conversion and consistent patient centred 
care across all our services". 
 
Barry Giddings, Chairman, Avia, commented: 
 
"This is, although modest in terms of the Company's annual turnover, another 
excellent strategic contract win, the second since we joined AIM in November, 
and the fact that it is for five years shows the confidence that Mastercall has 
in our products. Mastercall provide a number of centres with out of hours 
services and we are hopeful that this contract will lead to additional licence 
sales in the short to medium term. Plain's marketing team are doing an 
excellent job and on the back of new contract wins we are steadily increasing 
our market penetration." 
 
 
Enquiries: 
 
Avia Health Informatics Plc 
Barry Giddings, Chairman                                 07770 747 818 
Nigel Leavy, Finance Director                            07966 013 421 
 
Merchant John East Securities Limited (Nominated Adviser and Broker) 
Simon Clements/Bidhi Bhoma                               020 7628 2200 
 
Lothbury Financial (Financial PR) 
Gary Middleton/Michael Padley                            020 7011 9411 
 
For more information on Avia Health Informatics Plc please visit 
www.ahi-plc.com or for the Odyssey product range, please visit www.plain.co.uk 
 
 
Notes to editors 
 
Avia Health Informatics plc was admitted to trading on AIM on 16 November 
having completed a reverse takeover of The Plain Software Company Limited 
("Plain"). It is Avia's intention to grow the business both organically and by 
acquisition. 
 
The Company produces a range of clinical decision support products under the 
Odyssey brand: 
 
  * Odyssey TeleAssess which supports telephone triage by nurses and the 
    provision of up-to-date self are advice; is also used to manage demand for 
    clinical services in an efficient manner. Used by GP out of ours services, 
    GP surgeries in-hours, ambulance trusts and the MoD. 
 
  * Odyssey FaceToFace is used by nurse-led clinics such as NHS Walk-in 
    Centres, GP-led Health entres, Polyclinics, primary care centres and 
    practices staffed by varying nurse grades. It's also used in prisons. 
 
  * Odyssey Reception is utilised by non-clinical staff to prioritise patient 
    queues and identify potential emergencies quickly and safely. It may be 
    used by receptionists throughout primary care services. 
 
  * Odyssey Gold a state-of-the-art combination product comprising some or all 
    Odyssey variants: Reception, TeleAssess and FaceToFace merged into one, 
    seamless solution. 
 
  * Odyssey eCover allows health managers to commission health workers to work 
    from home to provide emergency cover when needed. Securely held on N3 
    servers, its sophisticated security system allows access via domestic 
    broadband. 
 
  * Odyssey FirstAssess is being developed specifically for use in the Prison 
    service to help improve healthcare in this challenging environment. 
 
Odyssey products interact with leading GP patient administration systems and 
other key systems used by the NHS. 
 
 
 
END 
 

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