BGT Bright Things

RNS Number:0536T
Bright Things plc
24 April 2008



                                Bright Things plc
                       ('Bright Things' or the 'Company')

                                 Market update
                                 -------------

Following completion of the acquisition of CommonWorld Ltd on 27th December
2007, the company is pleased to announce that the development of its social 
networking product is progressing well.

The product, now titled "SocialGO", has entered the first beta testing stage
with a small number of organizations. The feedback from these test sites will
help refine the product for further, larger scale second stage beta testing in
preparation for a commercial launch provisionally scheduled during the summer.

Once the service has been successfully introduced we will increase our marketing
activity through the latter part of the year.

SocialGO will be a premium service that allows users to create their own private
social network (with similar functions and features to Facebook or myspace) for
any organization or group. Examples of such groups could include businesses,
sports clubs, extended families, church congregations, schools or universities,
trade or hobby associations or parish councils all of which could benefit from
the service, which seeks to draw exiting communities together. This is done
through the sharing of blogs, photos, music and video, the ability to organize
events, create special groups within the network, introduce relevant news feeds
and facilitate forums. It will also offer instant messaging and video chat
between members of each network as well as allowing broadcasts and bulletins and
profile sharing. As a browser based service, it is operated from dedicated
servers and does not require software downloads. In this way, members of a
network can access it from anywhere in the world.

SocialGO will be 'advertising free', secure and private and there will be no
exploitation of users or members details. Instead, the user or 'owner' of each
private network will pay a small monthly premium while their invited members
will enjoy free access. This subscription based business model should result in
the steady increase of revenue to the company over time, and allow the constant
refining of the product and addition of new services to users.

As we enter the next stage of development we would be pleased to hear from
shareholders who would like to be part of our limited beta program due to start
in late May. Please contact beta@socialgo.com.

The company continues to consider potential new iDVD games, but has no further
news to add since our last update on Tiger Woods Golf. We continue to receive
enquiries about our ASIC chip technology and have had discussions with several
groups.

For further information please contact:

Bright Things PLC                        Tel: 0870 351 7770
Dominic Wheatley, CEO
Edward Levey, Finance Director

HB Corporate
Luke Cairns/ Rory Creedon                Tel: +44 (0) 207 510 8600

Brunswick Group
Giles Croot / Mark Antelme,              Tel: +44 (0) 207 404 5959



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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