REPLY: Lünendonk Study Confirms Reply's Top Position in "Digital Experience Services" and Highlights the Growing Importance of Generative AI
03 November 2023 - 9:30AM
Business Wire
Reply is one of the leading full-service providers of Digital
Experience Services (DXS) in the latest "Market for Digital
Experience Services in Germany 2023" study by Lünendonk, the market
research company.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231103877382/en/
Reply once again achieved a top ranking
in this year's study by the market research company Lünendonk.
(Photo: Reply)
Lünendonk analysed the portfolio and business development of 28
German and international IT and management consultancies and
digital agencies. The ranking considers the revenues generated in
2022 in three categories - digital consulting services, digital
agency services and digital technology services - as well as the
assessment of portfolio breadth and depth by providers and users of
digital experience services.
According to the Lünendonk study, digital experience services
are becoming increasingly important for the surveyed service
providers. According to the forecast, revenues in the digital
experience services segment will continue to grow by 14.7% by 2024.
For this reason, Reply continues to invest in Digital Experience
capabilities and services such as digital assistants, holographic
pop-up stores and hyper-personalisation to support companies in DX
projects and develop a holistic digital experience with creativity,
data and innovative technologies that enable comprehensive business
growth.
Lünendonk’s survey of user companies confirmed that generative
artificial intelligence (AI) is becoming increasingly important.
78% of the companies stated that applications such as Chat GPT are
currently of high or even very high relevance to them. This makes
generative AI the fastest growing technology trend, with an
increase of 36% compared to last year.
Reply has extended its core offering in the field of generative
AI with new components such as digital assistants. These digital
assistants make it possible to process and analyse large amounts of
data, learn from it and then make informed decisions. The knowledge
required to provide individual answers in real time is done using a
combination of Generative AI models such as GPT-3, ChatGPT, the
LangChain and LLamaIndex frameworks and fine-tuning techniques on
OpenAI models. Thanks to these capabilities, digital humans are
able to understand complex patterns, adapt to new situations and
thus create a unique customer experience for digital service
requests in web shops or in retail.
84% of enterprises and 96% of service providers surveyed by
Lünendonk expect generative AI to automate standard activities.
This will allow employees to focus more on value-adding activities
in the future. Around two-thirds of respondents expect an increase
in creativity in the DX area as a result. Reply uses AI and
generative AI to create text, video and graphic content, as well as
brand strategies, service and product design for clients and the
company’s own communication channels.
The user companies surveyed by Lünendonk confirm that the
investments made in recent years are paying off and that the
maturity of DX is increasing. Additionally, other technology
trends, such as IIoT, VR and data analytics platforms, are becoming
increasingly important, according to the study. Reply uses these
technologies to develop customised communications and customer
experiences, as well as to gain customer insights and develop the
company's services and products.
Thomas Hartmann, member of board of Reply Deutschland SE, adds:
"Our customers are strongly demanding AI applications - especially
generative AI solutions in the areas of data-driven marketing and
personalisation, as well as cloud-native digital experience
solutions. These businesses have grown significantly recently.
Investment in new technologies and AI-enabled business models is
currently at the forefront of our clients' minds. The design of
personalised customer experiences is no longer possible without the
use of AI. It can be used to automate processes, target data and
develop contemporary customer experiences."
More information available here.
Reply Reply [EXM, STAR: REY] specialises in the design
and implementation of solutions based on new communication channels
and digital media. As a network of highly specialised companies,
Reply defines and develops business models enabled by the new
models of AI, big data, cloud computing, digital media and the
internet of things. Reply delivers consulting, system integration
and digital services to organisations across the telecom and media;
industry and services; banking and insurance; and public sectors.
www.reply.com
Lünendonk Lünendonk & Hossenfelder, based in
Mindelheim (Bavaria), has been analysing the European
business-to-business (B2B) services markets since 1983. The market
researchers focus on the sectors of management and IT consulting,
auditing, tax and legal consulting, facility management and
maintenance, as well as personnel services (temporary employment,
staffing). For decades, the market research and consulting company
has published the "Lünendonk® Lists and Studies", which are
regarded as market barometers. www.luenendonk.de
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231103877382/en/
Media contact:
Reply Fabio Zappelli f.zappelli@reply.com Tel.
+390117711594
Sandra Dennhardt s.dennhardt@reply.com Tel. +49 170 4546229
Reply (BIT:REY)
Historical Stock Chart
Von Apr 2024 bis Mai 2024
Reply (BIT:REY)
Historical Stock Chart
Von Mai 2023 bis Mai 2024