Through RBC Vantage, clients can now use
their personal debit cards to earn RBC Rewards points and have more
ways to save on monthly account fees
TORONTO, April 27, 2021 /CNW/ - Today RBC launched
RBC Vantage, Canada's newest
everyday banking offering that brings together a comprehensive
suite of powerful benefits that RBC clients can enjoy every
day. RBC Vantage gives clients, for the first time, the
ability to use their debit cards to earn RBC Rewards points
and provides them with more ways to save on monthly account
fees. It also brings enhanced support through new
interactive tools for clients and advisors, providing clients
with the kind of experience they expect from their bank.
"We've been on a journey over the last few years to better
understand what our clients need from their everyday banking
experience, and during the pandemic we have intensified our efforts
to meet these needs," said Neil
McLaughlin, Group Head, Personal & Commercial Banking,
RBC. "With RBC Vantage, we've built upon the best of what we
do and have innovated our everyday banking offering to give
our clients a seamless experience that offers even more value,
strengthens their confidence in making critical financial decisions
and continues to earn their trust."
Starting today, new and existing clients can access all of the
benefits of RBC Vantage – simply by having an RBC bank account.
These include:
- More value for clients every day: One of RBC's newest
innovations is the Value Program, designed to recognize and reward
clients for choosing RBC. By simply enrolling their bank accounts,
clients will be eligible to enjoy more savings on monthly account
fees, and now can earn RBC Rewards points on debit purchases
in-store or online.
RBC Vantage will also help clients earn more rewards and savings
when they take advantage of offers from trusted partners like
Rexall and Petro-Canada, a Suncor business. The RBC loyalty partner
program with Rexall, which launched earlier this year, enables
clients to receive more value on eligible health and wellness
products and earn Rexall Be Well™ points, while RBC's longstanding
partnership with Petro-Canada has helped clients realize more than
$75 million in fuel savings.
- More confidence the moment clients join RBC: RBC Vantage
gives clients continued access to a suite of market-leading
capabilities that leverage artificial intelligence to help them
manage their money with confidence. Whether taking the manual work
and complexity out of creating a personalized budget with NOMI
Budgets; receiving regular and timely insights to make more
informed financial decisions with NOMI Insights; or automatically
setting money aside in savings with NOMI Find & Save
https://www.rbcroyalbank.com/accounts/nomi-find-and-save.html–
which has helped clients find and save more than $1 billion since 2017 – clients have data-driven
insights and capabilities at their fingertips to simply and quickly
stay on top of their finances.
Clients will also be able to benefit from additional innovative
digital tools so they can easily and securely open an account
in-branch or virtually, with help from an advisor or on their own,
depending on their needs.
- Enhanced support and trust: RBC Vantage also brings
new interactive tools that will provide clients with more
personalized advice throughout their RBC Vantage journey. Whether
using the Needs Assessment Tool with an advisor, or the Account
Selector Tool on rbc.com, clients can seamlessly identify the
account that best meets their needs, and uncover ways for them to
earn more benefits through their everyday banking options.
In addition, clients have access to MyAdvisor, a digital
platform – unique to RBC – that has now connected 2.5 million
clients to personalized plans and the expertise of an RBC advisor
in their community, via live video, phone or in-person at a
branch.
RBC has also simplified its account offerings to focus on the
core banking features that Canadians want, including lower fees,
unlimited debit and Interac e-Transfer transactions and
options to save on ATM fees. The enhanced account lineup includes
RBC Advantage Banking, a new bank account with no monthly fee for
eligible newcomers for their first year; and full-time students
never have to pay a monthly fee during their studies.
"Through RBC Vantage, we're moving beyond simply offering a
chequing account, to ensuring that we're meeting the needs of our
clients in a comprehensive offering which delivers more cumulative
value to them than ever before," said Sean
Amato-Gauci, Executive Vice-President, Cards, Payments &
Banking, RBC. "The financial needs and expectations of our clients
are constantly evolving and we're continuing to create simple,
powerful ways to help them save money and manage their finances
more effectively. We're eager for them to experience all that RBC
Vantage has to offer."
To learn more about RBC Vantage, please visit
www.rbc.com/vantage.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 86,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank, and one of the largest in the world based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our 17
million clients in Canada, the
U.S. and 34 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
SOURCE RBC Royal Bank