Cross-Border Commerce Europe Publishes the Third Edition of the "Top 500 Cross-Border Retail Europe": an Annual Ranking of th...
31 März 2021 - 8:00AM
Business Wire
Cross-Border Commerce Europe, the platform that stimulates
cross-border eCommerce in Europe, releases a major research paper
covering and ranking the 500 strongest European players with a
focus on cross-border performance. The total online EU cross-border
market represents a turnover of €146 billion in 2020 (excluding
travel), a record increase of 35% YTD. In this third edition of the
"TOP 500 Cross-Border Retail Europe", Ikea maintains the leading
position. The H&M group, with its 3 main brands in the TOP 10,
paves the way to a robust cross-border strategy. A study produced
by CBCommerce with the support of FedEx Express and
Worldline.
The 'Top 500 Cross-Border Retail Europe' edition is a major
compilation of cross-border data from websites of European
retailers. Ranking is obtained by weighting four parameters:
- Online cross-border sales in Europe (16 countries within
Western Europe and Scandinavia) - SEO-indicators covering
cross-border performance - Cross-border score determined on the
amount of active countries - Number and percentage of cross-border
visitors
Six additional secondary weighted parameters fine-tune this
ranking:
- Brand authority - Organic search percentage - Number of
languages - Number of currencies - Number of payment methods -
Local supply availability (transport and stock services)
Based on the above-mentioned methodology, the TOP 10 “Elite”
retailers for 2020 are:
- Top 1: Ikea - Top 2: H&M - Top 3: Pandora - Top 4: Smyths
Toys - Top 5: Lego - Top 6: Nespresso - Top 7: Expert - Top 8: Cos
- Top 9: Swarovski - Top 10: & Other Stories
For the first time, this TOP 10 is dedicated to omnichannel
retailers only. New entrants are Swarovski, Pandora, Expert,
Cos and “& Other Stories”. Leavers are pure player marketplaces
Zalando and Vivino, as well as C&A, Zara and Tomtom.
B2C online turnover from goods exploded with 24% over 2020 up to
€573 billion. In 2020 cross-border e-commerce
revenues (excluding travel) reached €146 billion in
Europe; a record increase of 35% compared to 2019.
Cross-border online sales outperformed total online sales.
The main reason for this special achievement is the corona virus
impact.
More info:
https://www.cbcommerce.eu/press-releases/third-edition-of-the-top-500-cross-border-retail-europe-an-annual-ranking-of-the-top-500-european-cross-border-online-shops/
Infographic:
http://docs.cbcommerce.eu/press-releases/top500/infographic-top500.pdf
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210330005053/en/
Carine Moitier info@cbcommerce.eu +32 (0)473 26 05 61