beaconsmind AG Releases Its Half-Year Results for the Period July to December 2020, in Line with Guidance, & Confirms Guidanc...
31 März 2021 - 6:30PM
Business Wire
Regulatory News:
beaconsmind (ISIN: CH0451123589 – WKN: A2QN5W – VIENNA: BMD –
EURONEXT: MLBMD) (Paris:MLBMD), a SaaS provider in Location-Based
Marketing (LBM) for retail chains, unveils today its half-year
results for the period July to December 2020, which corresponds to
the first half of its 2020/2021 financial year. Results are in line
with the guidance given during its listing in February 2021 with
negative EBITDA of CHF 0.9M and CHF 0.15M in revenue. Beaconsmind
confirms its guidance for the calendar year 2021, with positive
EBITDA of CHF 1M and CHF 11M in revenue.
Swiss location-based marketing company beaconsmind AG unveils
its half-year results for the period July to December 2020, which
corresponds to the first half of its 2020/2021 accounting year.
Results are in line with the guidance given during its February
2021 listing with negative EBITDA of CHF 1M and CHF 0.15M in
revenue. Revenues stood 70% lower than over the same period in
2019, before the pandemic hit, where they stood at CHF 0.5M with a
strong roll-out pipeline. The impact of the COVID19 pandemic on
beaconsmind’s clients was profound, with store closures across all
of their markets leading to paused projects and postponing of
roll-outs of the beaconsmind solution.
Nonetheless, the company raised its largest funding round in
December 2020 with investors backing the company on its way to
becoming a sector leader. In parallel, beaconsmind invested in its
global visibility by completing some critical work required for its
February listing on Euronext in Paris. The company also used the
downtime to develop further its software features, in-house sales
and marketing.
The company didn’t stay still during this pandemic-ridden
period. During this unprecedented time, beaconsmind strengthened
and deepened its ties with clients by planning collaboratively how
to position their store networks for the retail rally that will
ensure when stores are allowed to open again. The company’s clients
will be in a position to offer a truly superior customer experience
through innovative interaction with their customers and digital
initiatives that will bring the store experience on par with online
shopping. The first months of 2021 have shown significant traction
for the retail sector: our clients now expect the delayed shopping
consumption and increased household savings to translate in an
unprecedented uptick in sales. Our marketing solution is a critical
tool for them to boost sales, shopping experience and customer
loyalty, and this will translate in significant roll-outs of our
solution this year.
As a result, compared to the previous period, the company is
well-funded and presents a strong balance sheet, showing CHF 1.9M
in cash at period end, up from CHF 70K the previous period in 2019.
Today, beaconsmind confirms its outlook for the calendar year 2021
as communicated in the listing prospectus, with positive EBITDA of
CHF 1M and CHF 11M in revenue.
This significant uptick in growth is enabled by the
re-activation of roll-outs previously postponed and new client
acquisitions with significant store networks where the beaconsmind
solution will be enabled. Furthermore, the company received
significant interest during the opening roadshow of its Middle East
outpost where store opening policies are business-friendly and
vaccination campaigns well underway, confirming the importance of
geographical diversification, at the core of the company’s
international expansion strategy.
In conclusion, the company is well-funded, expanding
internationally, has gained a significant new client and
strengthened its ties with its existing ones, and even further
developed its SaaS solution, sales as well as marketing.
Beaconsmind is well positioned to benefit from the upcoming retail
rally.
For more information, the company’s semi-annual unaudited
financials are available on the investor relations section of the
website.
About beaconsmind Founded in 2015 in Switzerland,
beaconsmind is a pioneer in the field of location-based marketing
(LBM) software for retail chains. beaconsmind helps retailers run
successful location-based marketing campaigns. By fitting stores
with bluetooth beacons that precisely locate and identify
customers, and by integrating its Software Suite, beaconsmind opens
a brand-new channel for retailers to interact with their customers,
fundamentally transforming the shopping experience. Thanks to its
solution, retailers can converge digital and physical shopping and
address the convenience gaps of each.
For more information, please visit
www.beaconsmind.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210331005787/en/
beaconsmind Max Weiland, Founder & CEO
maxweiland@beaconsmind.com Tel.: +41 44 380 73-73
Media Relations Nicolas Merigeau NewCap
nmerigeau@newcap.fr
Investor Relations / Strategic Communication Louis-Victor
Delouvrier NewCap lvdelouvrier@newcap.fr
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