TuneCore Launches Social Platforms to Accelerate Music Discovery
for Independent Artists
TuneCore Launches Social Platforms
to Accelerate Music Discovery for Independent
Artists
Distribution to TuneCore Social Platforms
is a one-stop solution for creators to foster discovery, increase
opportunities to go viral and monetize their songs on social media
networks with no upfront fee
BROOKLYN, November 16, 2021 – Leading
independent DIY digital music distributor TuneCore, owned by global
digital music company Believe, introduces distribution to Social
Platforms, a first of its kind, new distribution service, whereby
music can be uploaded to social media networks as a pre-step to
releasing music to streaming and download platforms. The service
was created as a one-stop solution to facilitate discovery and
virality for independent artists while monetizing their music right
away. The announcement was made today by Andreea Gleeson, Chief
Executive Officer, TuneCore.
Said Gleeson, “In the past few years, social media platforms
like YouTube, TikTok, Instagram and Facebook have become the first
stage for music discovery, providing a new way for music creators
to start building audiences and accelerate discovery and virality.
With the launch of distribution to Social Platforms, TuneCore is
offering a one-stop solution for artists to release and monetize
their music on key social media platforms with no-upfront fee to
provide an easily accessible launchpad for creators.”
With the Social Platforms service, creators are now able to
distribute their music directly into the music libraries of social
media networks including TikTok, YouTube, Facebook, Instagram, and
Reels. There is no upfront fee for this new service. TuneCore will
participate in a small share of revenues generated by the tracks on
the platforms.
When an artist posts a video of a new song directly on their
social channels, they may get views and followers, but their music
is not easily accessible for other creators to use in their posts
and the artist does not generate revenue. Through Social Platforms,
music creators can now make their songs available in the music
libraries of key social media platforms easily in one step,
increasing virality opportunities for their music and monetizing
their art immediately.
Discovery algorithms of social media platforms have helped indie
artists breakthrough to large audiences in different ways.
TuneCore artist Charlotte Sands is a prime example of how
virality breeds success. In November of 2020, Sands posted a demo
of her song “Dress.” Just a few hours after posting, the TikTok
video had gone viral. The comments section was filled with requests
for her to release the song - fans wanted to hear the entire song,
not just the snippet she posted.
Sands released the song a few days later, and “Dress” was
featured on multiple coveted Spotify playlists including New Music
Fridays, Teen Beats, New in Pop, Fresh Finds Pop, and she was the
cover artist for that week’s Fresh Finds playlist. Currently
Sands has over 1million monthly listeners on Spotify, with “Dress”
clocking in at 11 million streams, and the original video on TikTok
at 1.3 million plays. She’s signed to TuneCore’s parent company
Believe and released a new EP earlier this fall. The rest of this
year has her touring the country as the opening act for Yungblud.
All of this happened in less than one year and all because she
posted a demo on TikTok.
Gleeson continued, “With social media, there are no gatekeepers,
the fans decide what they like and what goes viral. As fan behavior
and music discovery changes, artists need to pivot as well.
TuneCore is not only enabling indie artists to connect with fans,
and viral moments, we’re helping them to monetize those
interactions.”
Distribution to Social Platforms becomes the pre-step to a wider
release plan. If the music is good, fans will find it and
crowdsource its popularity. With TuneCore Social Platforms,
creators are able to test an unlimited number of songs for no
upfront fee. As songs gain traction, creators can, with just a few
clicks, distribute their music through TuneCore, where standard
fees apply, to over 150 stores and streaming platforms
worldwide.
About TuneCore TuneCore
is the global platform for independent musicians to build audiences
and careers – with technology and services across
distribution, publishing administration and a range of promotional
services. TuneCore Music Distribution services help artists, labels
and managers sell their music through Spotify, Apple Music, Amazon
Music, Deezer, TikTok, Tencent and more than 150 download and
streaming stores worldwide, while retaining 100 percent of their
sales revenue and rights for a low annual flat fee. TuneCore Music
Publishing Administration assists songwriters by administering
their compositions through licensing, registration, worldwide
royalty collections, and placement opportunities in film, TV,
commercials, video games and more. The TuneCore Artist Services
portal offers a suite of tools and services that enable artists to
promote their craft, connect with fans, and get their music heard.
TuneCore, part of Believe, is headquartered in Brooklyn, NY, with
offices in Los Angeles, Nashville, Atlanta, and Austin, and
operates globally through local teams based in the UK, Germany,
France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South
Africa, India, Japan and Singapore across 5
continents. www.tunecore.com About
Believe
Believe is one of the world’s leading digital
music companies. Believe’s mission is to develop independent
artists and labels in the digital world by providing them the
solutions they need to grow their audience at each stage of their
career and development. Believe’s passionate team of digital music
experts around the world leverages the Group’s global technology
platform to advise artists and labels, distribute and promote their
music. Its 1,401 employees in more than 50 countries aim to support
independent artists and labels with a unique digital expertise,
respect, fairness and transparency. Believe offers its various
solutions through a portfolio of brands including TuneCore, Nuclear
Blast, Naïve, Groove Attack and AllPoints.
Believe is listed on compartment A of the
regulated market of Euronext Paris (Ticker: BLV.PA, ISIN:
FR0014003FE9).
www.believe.com
- TuneCore x Social Platforms_2021_11_16
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