Ameriprise Financial Sets a Bold Tone with New Campaign – “Advice Worth Talking About”
24 Januar 2022 - 3:00PM
Business Wire
New tagline highlights Ameriprise’s exceptional
client satisfaction, personalized advice and referable experience
with a fully integrated campaign, including new TV spots
Ameriprise Financial, Inc. (NYSE: AMP) today unveiled the next
chapter of its brand evolution with the introduction of “Advice
Worth Talking About” – a bold and fully integrated advertising
campaign that will be broadcast on a wide array of TV and online
channels. The campaign depicts clients explaining to friends and
family how deeply they value the personalized advice and one-to-one
advisor relationships that Ameriprise delivers. “Advice Worth
Talking About” shines a spotlight on the firm’s excellent customer
satisfaction ratings and how the experience it offers leaves
clients feeling profoundly more confident, connected and in control
of their financial lives.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220124005257/en/
“Clients consistently rave about Ameriprise in customer
satisfaction surveys and when they refer us to friends and family,”
said Marie O’Neill, senior vice president of marketing at
Ameriprise Financial. “We wanted to capture that powerful dynamic.
The new tagline brings to life the value we provide – personalized
financial advice that makes our clients feel so confident they want
to share their experience with others.”
“Advice Worth Talking About” launches with a fully integrated
campaign, including two, 30-second live action and two, 15-second
animated illustration TV spots. The live action commercials are
emotionally engaging and end with the following proof point: “9 out
of 10 clients are likely to recommend the Ameriprise experience to
their family or friends.”
- In one of the live spots, “I
can,” clients at different life stages feel a universal
sense of confidence from the personalized, goals-based advice that
Ameriprise and its financial advisors deliver. The Ameriprise
experience profoundly changes their outlook on what’s possible for
them financially.
- The other live action spot, “Referred
by,” shows new clients meeting their advisor for the
first time and introducing themselves in relation to an existing
client, who referred them. It conveys how the impact of great
advice ripples out through the lives of others.
The two animated spots, “Stars” and “Pedestal,” visually represent the
company’s credentials in a distinct way. Each spot highlights a
different data point that communicates quickly and clearly about
the value Ameriprise and its advisors provide:
- “Stars” focuses on survey data that finds clients rate
Ameriprise 4.9 out of 5 for overall satisfaction.
- “Pedestal” highlights that 97% of Ameriprise clients say
they feel their advisor cares about their ability to achieve their
goals.
The spots can be viewed on the Ameriprise YouTube channel and
will run across broadcast news programming, including CBS Evening
News, ABC World News Tonight, CBS Sunday Morning and Face the
Nation. Additionally, it will air on cable news, sports and
entertainment programming, including CNBC, Fox Business, NBC Sports
Network, Golf Channel, BBC America and Food Network.
In addition to the TV ads, the multichannel campaign includes
online advertising, social media creative and customizable content
available for Ameriprise financial advisors to use in their local
markets.
“We’re proud of all we do and how Ameriprise has helped millions
of clients achieve their goals over the course of our 127-year
history,” said O’Neill. “With the complexities of today’s world,
the need for advice has never been stronger, which presents an
incredible opportunity for us to help even more people. ‘Advice
Worth Talking About’ tangibly articulates the outstanding
experience we provide to clients and why they encourage their loved
ones to seek the advice we offer.”
Invisible Man and Uffindell developed the creative for the
campaign and MayoSeitz served as the media buying agency for
Ameriprise.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel
confident about their financial future for more than 125 years.
With extensive advisory, asset management and insurance
capabilities and a nationwide network of approximately 10,000
financial advisors, we have the strength and expertise to serve the
full range of individual and institutional investors' financial
needs. For more information, or to find an Ameriprise financial
advisor, visit ameriprise.com.
Ameriprise Financial Services, LLC. Member FINRA and SIPC.
© 2022 Ameriprise Financial, Inc. All rights reserved.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220124005257/en/
Cassandra Osei 212.437.8682 Cassandra.osei@ampf.com
Ameriprise Financial (NYSE:AMP)
Historical Stock Chart
Von Mär 2024 bis Apr 2024
Ameriprise Financial (NYSE:AMP)
Historical Stock Chart
Von Apr 2023 bis Apr 2024