WPKS World Poker Store Inc (PK)

The World Poker Store, Inc. (PINKSHEETS: WPKS), an international entertainment company, announces the expansion of The Bar Poker League to The Netherlands. The World Poker Store has entered into an agreement with Play It Simpel, creator of the popular poker reality TV show "Poker Kampioen Van Nederland." Under the agreement, an existing Play It Simpel poker league in The Netherlands will convert to The Bar Poker League, owned by The World Poker Store. The conversion will happen in February 2009. The league operated by Play It Simpel began running Texas Hold'em tournaments throughout The Netherlands in early 2008, and has rapidly grown to over 200 venues and 200,000 registered players. League members play for the opportunity to appear on Play It Simpel's reality TV show and be crowned the poker champion of The Netherlands.

Under the agreement, Play It Simpel will also create a poker reality TV show from The Bar Poker League in Germany. The show will follow a similar format where league members play for the opportunity to appear on a reality TV show and be crowned The Poker Champion of Germany.

Chuck Chastain, CEO of The World Poker Store, commented, "Our agreement with Play It Simpel is a springboard to rapid growth for The Bar Poker League in Europe. Adding an established and rapidly growing league in The Netherlands and a TV show to our German league, which begins play next month, will establish The Bar Poker League as the preeminent league in all of Europe."

Shareholders and interested parties can view the Play It Simpel reality TV show web site at www.pokerkampioenvannederland.nl/

About The World Poker Store, Inc.

The World Poker Store is a growing international entertainment company that is expanding The Bar Poker League and its proprietary Player Card system through licensing agreements and league sponsorships in the United Stated and Europe. The company is expanding in China, through a subsidiary, where it will own and operate upscale membership-based entertainment clubs that offer Las Vegas style entertainment, including VIP amenities and free poker tournaments. The company continues to benefit from the support of its advisory board of world-class poker players including Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt Corkins and Liz Lieu. Additional information about the company can be found on its website www.theworldpokerstore.com.

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

CONTACT: Mike Sikkink PHONE: 651-286-8918 EMAIL: investorrelations@theworldpokerstore.com