Strategic Management & Opportunity Corporation Enters Final Phase of Development for VSP Product Platform
08 November 2010 - 3:26PM
Strategic Management & Opportunity Corporation (Pink
Sheets:SMPP) announces that is at 75% completion for its VSP (Video
Sales Platform). The VSP is a dynamic video sales and production
interface that provides an end-to-end sales and production solution
for online video advertising targeted to Yellow Pages Publishers
who are providing advertising on the internet.
The team at Strategic will begin work this week on the final
touches toward product launch and marketing initiatives for the
suite. Including the four core video products with powerful local
listing ad integration: a 15-second video spot, a 30-second video
spot and a 60-second video spot, which fall under the ViP module
and a unique ViM 60-second on-location video for Strategic clients
wanting to make the very most of their marketing budget.
SMPP CEO, Julienne Audette, comments, "As we've been working
diligently in line with OTC Markets requirements to ensure that the
company obtained Current Info Tier status, our programmers haven't
skipped a beat. We are on track with company benchmarks toward
project launch and are prepared to make frequent announcements on
the progress prior to launch in early December, which should begin
an exciting new chapter for the company as we strive for market
permeation with our compelling product line."
She continues, "The portion of the interface designed to meet
the needs of internet advertising publishers is complete. So is the
upload and download function for our production people. We are
still working on integrating the sales and project management tools
and are looking at fully engaging in the final stages of
development this week including VMIX integration, which we feel
will be a powerful component."
The VMIX (www.vmix.com) Media Management Platform powers the
online video offerings of top online publishers in media,
entertainment and enterprise. The company, whose clients include
'ESPN' and 'Dancing With The Stars', among others, is collaborating
with Strategic to provide it with analytics for video delivery that
will give clients/advertisers the much needed data to track
marketing efficacy and determine overall ROI. As part of the
strategic relationship, VMIX will provide the CPM campaign widget
for the VSP platform.
Internet yellow pages revenue is projected to increase to $3.06
billion, accounting for 20.1% of the total yellow pages market,
according to "U.S. Online Yellow Pages Market
2009-2012," a new report published by media industry
forecast and analysis firm Simba Information. They go on to state:
Publishers have shifted heavily into online advertising since
recovering from bankruptcy in 2009, doubling online revenue growth
in just four years, according to the report. An increase in
online advertising revenue is a boost to yellow pages publishers
seeking an alternative revenue stream, who fear a wave of local
legislation similar to the Seattle Ordinance, which tacks on
millions of dollars worth of advance fees to publishers of print
yellow pages.
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Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
Release Prepared by: NMR, LLC
SMPP contact:
Investor Relations, SMPP
Gerrard Hollister Investor Relations
SMPP@GerrardHollister.com
(310) 909-7988
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