FTFY Fit After Fifty Inc (CE)

Fit After Fifty Inc. (Pink Sheets:FTFY) announced today that it will launch a national television ad campaign beginning on or around September 17th. Starting with a 60-second commercial scheduled to air on national cable news networks, the campaign will raise awareness of the Fit After Fifty franchise opportunity. The campaign will climax later this month with a 30-minute infomercial, currently in post production, staring Fit After Fifty spokesperson Drew Pearson. Fit After Fifty CEO, Paul Cole, commented, "We have gone to great lengths planning for this campaign and we are excited to see it come to fruition." The first of the advertisements will air for Dish Network and DirecTV subscribers on CNBC, MSNBC, CNN, Headline News, Fox News Network, Bloomberg and The Weather Channel. The ad will also air exclusively for Dish Network customers on CourtTV and ESPN News. The public may also view the commercial online at Fit After Fifty's website -- www.FitAfterFifty.com. About Fit After Fifty: Fit After Fifty Inc. is a franchisor of Group Exercise Studios that offer a thirty-minute moderately paced exercise program for mature active adults. The company sells franchises of the studios across the country. For more information about Fit After Fifty Inc. go to www.FitAfterFifty.com. Disclaimer: Matters discussed in this press release are "forward-looking statements." Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to certain risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated.