VANCOUVER, BC, April 7, 2021 /CNW/ - ELSE NUTRITION HOLDINGS
INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) ("Else"
or the "Company") the Plant-Based baby, toddler
and children nutrition company, announces that it will
begin its Northeast rollout by mid April
2021, through "Big Y" World Class Markets, out of
Springfield Massachusetts. Else's
Plant-Based Nutrition for Toddlers will be available for purchase
in all 71 Big Y grocery stores.
"Launching with Big Y represents another exciting milestone for
Else," said Hamutal Yitzhak, Else
CEO and Co-Founder. "The northeast population size is
paramount to the growth of our brand. Big Y's large-format shelves
and health-minded shoppers represent an opening into the
progressive New England customer-base. We are eager to bring real,
whole food-based, clean label solutions to families in this
region," she added.
About Big Y
Big Y is one of the largest independently owned supermarket
chains in New England, and it employs over 12,000 people. In
2020 Big Y was the 210th-largest private company in
the United States, according
to that year's Forbes magazine "500 Largest Private
Companies" list. As of October
2020, Big Y operates 71 supermarkets in Massachusetts and Connecticut;[1][3] many of
which are located in the metropolitan areas of Springfield, Worcester, Greater Boston, and Hartford. In addition to its traditional
supermarkets, Big Y owns and operates two specialty markets: Table
& Vine, a large specialty liquor and wine store
in West Springfield; and the
Fresh Acres Market, a concept mixing an open-air-style farmers'
market with upscale food choices, in Springfield. Big Y also operated two
standalone pharmacies in Springfield and Wilbraham before eventually folding them into
the pharmacies located in its nearby stores.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company
focused on developing innovative, clean and plant-based food and
nutrition products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy, formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at the Global
Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was recently
ranked as the #1 Top seller in the baby and toddler formula
category on Amazon. The holding company, Else Nutrition Holdings
Inc., is a publicly traded company, listed as TSX Venture Exchange
under the trading symbol BABY and is quoted on the US OTC Markets
QX board under the trading symbol BABYF and on the Frankfurt
Exchange under the symbol 0YL. Else's Executives includes
leaders hailing from leading infant nutrition companies. Many
of Else advisory board members had past executive roles in
companies such as Mead Johnson, Abbott Nutrition, Plum Organics and
leading infant nutrition Societies, and some of them currently
serve in different roles in leading medical centers and academic
institutes such as Boston Children's Hospital, Pediatrics at
Harvard Medical School, USA, Tel Aviv
University, Schneider Children's Medical Center of
Israel, Rambam Medical Center and
Technion, Israel and University
Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or
@elsenutrition on Facebook and Instagram.
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services
provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the Company's
financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID 19 and that the
manufacturing, broker and supply logistic agreement with the
Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to place
undue reliance on any forward-looking statements, which reflect
management's expectations only as of the date of this press
release. The Company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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SOURCE Else Nutrition Holdings Inc.