Loblaw Companies Limited sets new Guinness World Records(R) title at the PC(R) BBQTown Grand Prize Event in Chatham-Kent
09 August 2012 - 6:59PM
PR Newswire (Canada)
World Record set as 1,053 hamburgers are assembled in one hour
BRAMPTON, ON, Aug. 13, 2012 /CNW/ - - Loblaw Companies Limited
(Loblaw) announced today that they became the new official world
record holder for the most hamburgers assembled in one hour, as
declared by a Guinness World Records(®) adjudicator. As the
grand prize winners of the President's Choice® BBQTown event,
Chatham-Kent residents cheered on as the new world record was set.
Officially, 1,053 hamburgers were assembled. On the day of the
event, 12 members of the Chatham community helped to assemble the
burgers for the world record. The team consisted of Mayor Randy
Hope, No Frills Store Franchisees Dean Mills and Barb Mills, Real
Canadian Superstore manager, Al Scott, Loblaw Grocery Specialist,
Rick Rumble and store colleagues as well as representatives from
Chatham EMS, fire and police teams. A complete burger consisted of
bun: top and bottom, patty, lettuce, tomato, onion and a dollop of
ketchup. "Today was a memorable day for Loblaw and our colleagues,
as well as the residents of Chatham-Kent. It was an overwhelming
experience to celebrate this achievement with the Chatham-Kent
community," said Allan Lindsay, vice-president of Brand Marketing,
Loblaw Companies Limited. "The spirit of the President's Choice®
BBQTown event was to showcase amazing communities, Canadians' love
of barbecuing, and summer entertaining with family and friends and
we are thrilled to have had the support from Chatham-Kent to
achieve this official Guinness World Records(®)title." The
President's Choice® BBQTown grand prize event in Chatham-Kent's
included a massive BBQ party with fantastic food and electrifying
entertainment. Hosted by Chef Tom Filippou, executive chef for
President's Choice® Cooking Schools and host of Food Network
Canada's World's Weirdest Restaurants, Bob Blumer, the President's
Choice(®) BBQTown event welcomed over 8,700 Chatham-Kent residents.
These residents enjoyed free BBQ fare and an appearance by
multi-platinum, JUNO award winning recording group Hedley. As part
of the event, a $25,000 donation was presented to the Chatham-Kent
Student Nutrition Program on behalf of the President's Choice®
Children's Charity. "It was exciting for us to be involved in
setting the new Guinness World Records(®) title for the most
hamburgers assembled in one hour as the grand prize winner in the
President's Choice(® )BBQTown event," said Mayor Randy Hope,
Chatham-Kent. "We are proud that our community rallied together and
showed such amazing spirit in the face of stiff competition against
hundreds of great communities that were nominated to win the grand
prize." Chatham-Kent was first selected as a semi-finalist from a
panel of judges and ultimately won the grand prize after receiving
the most votes online from their community. Secondary winners
included Fredericton NB, Hampton NB, Mississauga ON, Orangeville
ON, St. Thomas ON, Strathmore AB, Sturgeon Falls ON, Sudbury ON,
Truro NS. About Loblaw Companies Limited: Loblaw Companies Limited,
a subsidiary of George Weston Limited, is Canada's largest food
retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate
and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time
employees. Through its portfolio of store formats, Loblaw is
committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice(®), no name(® )and Joe Fresh(®) brands.
In addition, the Company makes available to consumers President's
Choice Financial(®) services and offers the PC(®) points loyalty
program. SOURCE Loblaw Companies Limited Image with caption:
"Loblaw Companies Limited sets new Guinness World Records® title at
the PC® BBQTown Grand Prize Event in Chatham-Kent (CNW Group/Loblaw
Companies Limited)". Image available at:
http://photos.newswire.ca/images/download/20120813_C6559_PHOTO_EN_16831.jpg
Loblaw Companies Limited CONTACT: For images or additional
information, please contact: Loblaw Public Relations
Departmentpr@loblaw.ca905-459-2500
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