Media Advisory - Turn up the heat for our hottest BBQ event in Canada this summer with the President's Choice(R) BBQTown Grand
20 April 2012 - 6:59PM
PR Newswire (Canada)
BRAMPTON, ON, April 24, 2012 /CNW/ - Loblaw Companies Limited
(Loblaw) is launching the President's Choice® BBQTown Grand Prize
Event, an online contest that asks Canadians to band together to
nominate their community for the chance to win* a President's
Choice® BBQTown party in their community. One Canadian community
could WIN* the President's Choice® BBQTown Grand Prize event for up
to 5,000 people hosted by President's Choice® Chef Tom and Food
Network's host of World's Weirdest Restaurant, Bob Blumer.
President's Choice® BBQTown Grand Prize event means fantastic food,
a performance by multi-platinum, JUNO Award winning recording group
Hedley, and on behalf of the community, $25,000 will be donated to
President's Choice® Children's Charity to support a local nutrition
program. To top it all off, the community would also get a
chance to set a new World Record for most hamburgers assembled in
one hour! To nominate your community, visit www.foodnetwork.ca/pc
from now until May 20 and tell us why your community should win the
President's Choice® BBQTown Grand Prize Event. A selection
team will review the nominations and pick the twenty top
communities as semi-finalists, so be creative in telling us why
your community should win the prize. Spread the word and get
friends and family to log on and nominate! Starting May 28 until
June 10, go online and vote for one of the twenty semi-finalist
communities who will have a chance to win. The winning community
will be announced on June 14. There are also nine secondary
prizes to be won that consist of a stop on the President's Choice®
BBQTown Tour in your community. Have fun all summer long with
President's Choice® brand products and recipes. Don't forget to
'Like' us on Facebook and 'Follow' us on Twitter! Twitter hash tag
- #PCBBQTown. *No purchase necessary. Limit one (1) entry per
person during the Contest Nomination Period and Limit one (1) entry
per person, per twenty-four (24) hours during the Contest Voting
Period. To enter you must register to PC® BBQTown or Sign-up
through Facebook. One (1) Grand Prize and Nine (9) Secondary Prizes
available to be won. Approximate retail value of Grand Prize
$125,000CDN and $30,000CDN for each secondary prize. Eligible
communities must have one or more Loblaw or affiliate store and
must be within 150km of a major Canadian International
Airport. Must be Canadian resident who is age of majority or
older at time of entry. Contest runs from April 23, 2012 to June
11, 2012. Entries must be received by midnight on June 11, 2012
11:59PM EST. Odds of being selected depend on number of eligible
entries received. For full set of rules visit www.FoodNetwork.ca/PC
About Loblaw Companies Limited TSX: L Loblaw Companies Limited, a
subsidiary of George Weston Limited, is Canada's largest food
retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate
and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135 000 full-time and part-time
employees. Through its portfolio of store formats, Loblaw is
committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control (private) label program, including the
unique President's Choice®, no name® and Joe Fresh® brands. In
addition, the Company makes available to consumers President's
Choice Financial® services and offers the PC® points loyalty
program. About Hedley: Hedley's recent highlights include: near
double platinum certification for Storms (2011); awarded
'Pop Album of the Year' at the 2012 JUNO Awards; double platinum
certifications for every previous studio album; over 1,000,000
digital singles sold; 15 career JUNO nominations and two wins,
twelve consecutive #1 videos at Much Music; multiple Top 10
singles; and listed as one of the top 100 touring artists in the
world of 2010 (Pollstar, October 18, 2010). Loblaw Companies
Limited CONTACT: Sarah BushHill+Knowlton Strategies(416)
413-4759sarah.bush@hkstrategies.caPublic Relations DepartmentLoblaw
Companies Limited(905) 459-2500pr@loblaw.ca
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