Digital Out of Home Signage and Media Solutions
Planned for Five Shopping Centres Across the Greater Montreal Area including Alexis
Nihon, Mail Champlain and Centre Rockland.
TORONTO, Feb. 27,
2024 /CNW/ - (TSX: CGX) – Cineplex Digital Media
(CDM), a division of Cineplex, announced today it has been selected
to develop, install, and maintain a state-of-the-art digital
signage network in five Cominar managed shopping centres across
Quebec. Indoor advertising sales
will be exclusively managed by Cineplex's media sales division,
Cineplex Media. The addition of Cominar's shopping centres grows
Cineplex Media's reach in the greater Montreal area to more than 117 million
shoppers annually and to over 750 million shoppers annually, across
Canada.
As part of the partnership, CDM will operate a network of over
40 digital displays in five Cominar owned and managed retail
properties in Montreal,
Laval, Brossard and Repentigny. Each property will receive a
custom display solution consisting of large double-sided portrait
screens for media advertising. Alexis Nihon, one of
Montreal's busiest shopping
centres, will also receive one of the largest in-mall large-format
LED spectaculars in Canada. The
new network of digital displays will be fully deployed early this
summer.
"We are thrilled to be working with Cominar to develop and
operate a new digital solution within their shopping centres to
elevate the consumer journey and engage their visitors in a more
meaningful way throughout their visit," said Fab Stanghieri,
Executive Vice President and Managing Director, Media, Cineplex.
"The addition of Cominar's shopping centres will increase our reach
across the greater Montreal area,
and will also grow our out of home shopping network to 94 premium
shopping centres across Canada,
including nine of the top ten busiest malls in Canada."
"The agreement with Cineplex Digital Media aligns with our
ambition to develop modern and remarkable destinations by creating
unparalleled experiences where traditional spaces become inspiring
living environments," continues Marie-Andrée Boutin, Chief
Development and Real Estate Operations Officer, Cominar.
"Integrating their extensive digital display network into our
destinations will provide enriched and diverse content to our
communities."
Caution Regarding Forward-Looking
Statements:
Certain statements and/or information in this news release
(identified by words such as "may", "will", "could", "should",
"would", "suspect", "outlook", "believe", "plan", "anticipate",
"estimate", "expect", "intend", "forecast", "objective" and
"continue" (or the negative thereof)), and words and expressions of
similar import, and similar expressions suggesting future events or
future performance are intended to identify forward-looking
statements. Such forward-looking statements are based on
expectations and assumptions made by Cineplex and is subject to
risks and uncertainties which may be beyond Cineplex's control. A
comprehensive discussion of risks that may impact Cineplex can be
found in Cineplex's public reports and filings, including those
described in Cineplex's Annual Information Form for the year ended
December 31, 2022 ("AIF"), and the
management's discussion and analysis for the year ended
December 31, 2023 ("Annual
MD&A"), which are available under the Company's profile on
Sedar+ (www.sedarplus.ca). The foregoing list of factors that may
affect future operations and results is not exhaustive. Readers are
cautioned that undue reliance should not be placed on
forward-looking statements as actual operations and results may
vary materially from the beliefs, plans, objectives, expectations,
anticipations, estimates and intentions expressed in such
forward-looking statements. Cineplex does not undertake to update,
correct or revise any forward-looking statements as a result of any
new information, future events or otherwise, except as may be
required by applicable law.
About Cineplex
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in
the Film Entertainment and Content, Amusement and Leisure, and
Media sectors. Cineplex offers a unique escape from the everyday to
millions of guests through its circuit of over 170 movie theatres
and location-based entertainment venues. In addition to being
Canada's largest and most
innovative film exhibitor, the company operates Canada's favourite destination for 'Eats
& Entertainment' (The Rec Room), complexes specially designed
for teens and families (Playdium), and a newly launched
entertainment concept that brings movies, amusement gaming, dining,
and live performances together under one roof (Cineplex Junxion).
It also operates successful businesses in digital commerce
(CineplexStore.com), alternative programming (Cineplex Events),
motion picture distribution (Cineplex Pictures), cinema media
(Cineplex Media) and digital place-based media (Cineplex Digital
Media). Providing even more value for its guests, Cineplex is a
partner in Scene+, Canada's
largest entertainment and lifestyle loyalty program.
About Cineplex Digital Media
(CDM)
As a one-stop digital signage and media solution provider, CDM
offers end-to-end services that drive results. Making a name for
itself in the Digital Out-of-Home, Retail, Retail Media, Financial,
Grocery, and Quick Service Restaurant industries. CDM provides
innovative, data-led digital signage network solutions for clients.
CDM is not just about hanging screens, it has unique expertise in
creative and experience design, data and analytics services,
installation and operational excellence, and media sales. For more
information on Cineplex Digital Media, visit
CDMExperiences.com.
About Cominar
Founded in 1965, Cominar is one of the largest real estate
owners and managers in Quebec.
Driven by our values and expertise, our mission is to create
modern, distinctive living environments across our portfolio of
office, retail and mixed-use properties. With assets that have high
densification potential and are strategically located near major
transit routes, our ambition is to build forward-looking
communities that will reshape the urban landscape and positively
impact the development of the communities in which we operate. Our
proximity-driven philosophy guides our daily actions and allows us
to make our properties enticing and inviting destinations.
www.cominar.com
SOURCE Cineplex