Tailored for the modern-day city consumer, the Amazfit Active
and Amazfit Active Edge seamlessly blend style, functionality, and
health, redefining what it means to live an active
lifestyle.
MILPITAS, Calif., Oct. 25,
2023 /CNW/ -- Amazfit, a leading global smart
wearables brand owned by Zepp Health (NYSE: ZEPP), a health
technology company, has today unveiled two new lifestyle
smartwatches: the Amazfit Active and Amazfit Active Edge.
Recognizing that there are many different ways to lead an active
life, Amazfit hopes to cater to a spectrum of users who seek the
ideal smartwatch partner that's tailored to their unique passions,
commitments, style and goals. This inclusive approach has yielded a
pair of smart wearables which, though juxtaposing in design and
personality, share a philosophy centered around living the kind of
active lifestyle that allows for true self-expression.
Combining the advanced technology and ultra-large display of the
brand's sleek and stylish Amazfit GTS series with the compact and
lightweight build of the widely-popular Amazfit GTS Mini series,
these two square smartwatch models have coalesced into the
brand-new Amazfit Active.
Elegant in appearance yet powerful in functionality, the Amazfit
Active is the ideal companion for those looking to keep up with a
busy work life, family life and social life, all while fitting in
time stay active and healthy. With the AI-powered Zepp Coach™,
users will be able to generate personalized exercise plans and
schedules which intelligently adjust based on their performance and
recovery - making it easier for them to focus on training rather
than worrying about planning time into their busy lives. The
Amazfit Active also supports the brand's new Readiness function,
which provides a score based on the user's sleep resting heart
rate, sleep heart rate variability, breathing quality and
temperature. This score keeps the user informed of their mental and
physical recovery, so they can adjust their planned activities for
the day with their recovery in mind, resulting in a more holistic
approach to a healthy and active lifestyle.
With vital data easily visible on the ultra-large 1.75" AMOLED
display, a powerful battery that keeps the watch energized for up
to two weeks at a time, and support for Bluetooth calling from the
wrist, the Amazfit Active keeps up with all aspects of the user's
lifestyle for longer. So whether they have always viewed staying
active as an important part of their personality, or if it has
become a renewed focus in their life, the Amazfit Active helps them
continue making progress towards their ambitions - while also
finding time to live a life filled with the activities they enjoy
and the people they love.
Along with the stylish Midnight Black and Petal Pink models, the
Amazfit Active is also available in Lavendar Purple - which features a premium
stainless steel frame and luxury vegan leather strap, for users
looking to add extra flair to their wrist.
In contrast to the sleek design of the Amazfit Active, the new
Amazfit Active Edge brings a more rugged and streetwear feeling to
the series, representing a bold new direction that stands out among
the brand's Lifestyle Series. This tough yet stylish smartwatch is
crafted for those who consider uniqueness an important part of who
they are, and it carries over to their active lifestyle.
The vibrant dual-color design of the Amazfit Active Edge is an
embodiment of the multi-faceted personalities of those who wear it,
with a unique translucent strap making the wearable an extremely
versatile companion that's able to blend with any outfit, mood or
occasion.
Able to withstand the bumps and scrapes that come with living an
active life in the city, the Amazfit Active Edge has certified
resistance to harsh conditions, as well as a water-resistance grade
of 10 ATM - making it an equally ideal partner for the skate park
or a beach getaway. This endurance also carries over to the
battery, with the watch being able to last up to an incredibly-long
16 days with typical use.
The Amazfit Active and Amazfit Active Edge share a number of
common features that aid in leading the kind of active life that
appeals to the specific user. Along with supporting five satellite
systems for accurate and reliable GPS tracking and precise
navigation along imported route files, both watches also enable the
user to create custom training templates, share data to popular
fitness communities and apps like adidas Running, Strava and komoot
(in supporting regions), and monitor their important health data on
a 24/7 basis.
The Amazfit Active is now available globally on the official
Amazfit website and via Amazfit's retail partners, with prices
starting from $149.99 USD.
The Amazfit Active Edge is now available in the United States on the official Amazfit
website and via Amazfit's retail partners, with prices starting
from $139.99 USD. The watch will be
available in other regions soon.
Prices and availability may vary depending on model and
location.
For more information, please visit
https://www.amazfit.com/en/ and follow us on Facebook,
Instagram, Twitter and YouTube.
About Amazfit
Amazfit, a leading global smart wearable brand focused on health
and fitness, is part of Zepp Health (NYSE: ZEPP), a health
technology company. Offering a wide selection of smart watches and
bands, Amazfit's brand essence is "Up Your Game", encouraging users
to live their passions and express their active spirits freely.
Amazfit is powered by Zepp Health's proprietary health management
platform that delivers cloud-based 24/7 actionable insights and
guidance to help users attain their wellness goals. With
outstanding craftsmanship, Amazfit smartwatches have won many
design awards, including the iF Design Award and the Red Dot Design
Award.
Launched in 2015, Amazfit is today embraced by millions of
users. Its products are available in more than 90 countries across
the Americas, EMEA, and APAC regions. For more information about
Amazfit, visit www.amazfit.com.
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SOURCE Amazfit