Bring Home the Scents of the Season with Yankee Candle's Farmer's Market - New Candle Line is a Feast for the SensesYankee Cand
13 Juni 2006 - 5:46PM
Business Wire
Yankee Candle (NYSE:YCC) invites you to celebrate the sights and
scents of your local farmer's market at home everyday with its
fresh new candle line, Farmer's Market(TM). Inspired by the
seasons' changing harvests, including fresh mandarin oranges, juicy
cranberries, ripe apples and richly textured pumpkins, Farmer's
Market captures Yankee's authentic Housewarmer(R) fragrances in a
new true-to-life "visual" form. Jar candles appear to be filled to
the brim with succulent, fresh-picked fruits, vegetables and other
natural foods that celebrate not only the scents of the season, but
now also the rich and colorful sights of the season. "Farmer's
Market gives us a great opportunity to bring a new visual appeal to
our best-selling Housewarmer candle fragrances while maintaining
the high quality our customers have come to expect from Yankee
Candle," said Rick Ruffolo, Senior Vice President, Brand, Marketing
and Innovation. "Yankee Candle's fragrances are known worldwide for
being true-to-life and, with this innovative new candle line, we
have added yet another dimension to our customers' sensory
experience." Utilizing a proprietary combination of paraffin and
clear wax technologies, Yankee Candle Farmer's Market(TM) candles
are designed to glow when lit. Specifically developed to provide
both a fragrant and clean burning experience, the center of the
candle releases the famous Yankee(R) fragrance while the outer
layer - brimming with treasures from the season's harvest - remains
intact, so your jam jar is always full! Debuting in fragrances
including Berry Crumble, Mandarin Cranberry and Cinnamon Apple
Berry, Farmer's Market candles will feature an ever-changing
variety throughout the year (ideal for year 'round gift-giving),
bringing home the season's best scents, picked fresh just for you.
The Farmer's Market Candle Line -- Clear Wax Jam Jar Candles: 9
oz., $14.99; 16 oz., $21.99 -- Swirl(R) Candle: Two of your
favorite Farmer's Market fragrances swirled together! - 11oz.,
$17.99 -- Samplers(R) Votive Candles: A 4-pack of votive candles
topped with treasures inspired by the season's harvest. - $9.99 --
Tarts(R) Wax Potpourri: A 3-pack of Tarts wax potpourri in bakery
fresh shapes filled with the season's treasures. (For use in wax
potpourri burners only.) - $7.99 About Yankee Candle The Yankee
Candle Company, Inc., is the leading designer, manufacturer,
wholesaler and retailer of premium scented candles, based on sales,
in the giftware industry. Yankee has a 36-year history of offering
distinctive products and marketing them as affordable luxuries and
consumable gifts. The Company sells its products through a North
American wholesale customer network of approximately 17,000 store
locations, a growing base of Company owned and operated retail
stores (387 located in 42 states as of June 12, 2006), direct mail
catalogs, its Internet Web site (www.yankeecandle.com),
international distributors and to a European wholesale customer
network of approximately 2,300 store locations (through its
distribution center located in Bristol, England).
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