Eighty million women in the U.S. have lotion in their home, but
do not use it on a daily basis1. Many of these women know they
should be using body lotion every day, but skip it because it takes
too long to apply and absorb before they can get dressed, slowing
down their morning routine. That is why Vaseline®
Spray & Go Moisturizer, a continuous 360° spray lotion
that moisturizes deeply and absorbs in seconds, created the “Max
the Morning” campaign featuring celebrity mom, and best-selling
author Nia Vardalos. Best known for her role in the movie My Big
Fat Greek Wedding and the best-selling author of Instant Mom,
Vardalos appears in a video series where she lends her witty humor
and shares time-saving beauty and fashion tips for getting dressed
fast with other busy moms.
The “Max the Morning” campaign lives at www.maxthemorning.com
and on CafeMom, a top online destination and community for moms,
and will run through August 2013. Through the campaign, moms have
access to helpful tips and special advice, including:
- A Fun Video
Series Starring Nia Vardalos: In this five-part series,
funny lady Vardalos travels to the homes of real moms and offers
them her clever advice on how to get dressed quickly, while still
having soft, non-greasy skin. Viewers can watch as Nia and the moms
swap stories about how they juggle the demands of their busy
morning routines. Moms can view the videos, which will be
introduced over the next few months, on CafeMom and the Vaseline
Facebook page.
- Tips &
Tricks: Throughout the campaign, moms can get helpful
time-saving advice and interact with other like-minded moms on the
CafeMom Vaseline Spray & Go Moisturizer hub, where a 15-day
community challenge will be issued with daily tips that help give
time back to moms.
- Chance to
Win: Launching July 2013, moms will also have the
opportunity to enter a time-saving sweepstakes where they can
submit their best idea for cutting time off an everyday task for a
chance to win prizes.2
- See What Other
Moms Are Saying: Moms can learn what other moms think about
the new Vaseline continuous spray lotion, which was tested
first-hand by 250 influential CafeMom readers.
- Getting
Social: Moms can share and like pins that illustrate
activities and items that help maximize the morning to a sponsored
Vaseline Spray & Go Moisturizer board on CafeMom’s Pinterest
page. Beyond Pinterest, moms can also interact with both Vaseline
and CafeMom online through their Facebook and Twitter handles,
which will offer ongoing advice and tips on how to save time in the
morning.
“As a busy mom I definitely know how hard it can be to juggle so
many things – the kid, the husband, the dog - especially in the
morning when I’m just trying to get myself dressed so I can get on
with the day,” says Nia Vardalos. “I’m always getting great advice
from other moms. That’s why I’m so excited to be partnering with
Vaseline Spray & Go Moisturizer to be able to share my personal
experience and advice to help women save time in the morning.”
“We’re so excited to be able to help moms speed up their morning
routines and get dressed faster with the category-changing
technology in Vaseline Spray & Go Moisturizer,” says Dawn
Hedgepeth, Unilever U.S. Skin Director. “We know how time-starved
moms are, especially in the morning, and are glad that through our
partnership with CafeMom and Nia Vardalos we can enable moms to
come together to share tips and time-saving solutions.”
Vaseline Spray & Go Moisturizer delivers category-changing
innovation with a convenient, targeted spray (approximately the
width of a woman’s wrist) that spreads easily and evenly, and
absorbs in 10 seconds or less with a few quick rubs. For fast, full
body coverage, women are encouraged to utilize the product’s
signature application method - the “Up, Switch, Down, Rub” - where
one sprays up one side of the body, switches hands, sprays down the
other side of the body, and then quickly rubs the lotion in.
The Vaseline Spray & Go Moisturizer line includes three
variants: Vaseline Spray & Go Moisturizer Total Moisture®,
Vaseline Spray & Go Moisturizer Aloe Fresh, and Vaseline Spray
& Go Moisturizer Cocoa Radiant™. Each variant is available in a
NET WT 6.5 OZ. can at food, drug and mass retailers nationwide (SRP
$7.99).
Visit www.maxthemorning.com to watch the Vaseline Spray & Go
“Max the Morning” video series and learn more about the
product.
About Vaseline
Vaseline® products are manufactured by Unilever [NYSE: UL, UN],
one of the world’s largest consumer products companies. With a more
than 140-year heritage as America’s most trusted healthy skin
expert and more than 30 years as a leading global hand and body
lotion brand, Vaseline delivers products that meet the specific
needs of consumers, no matter their lifestage or lifestyle. The
Vaseline brand encompasses six product ranges – Vaseline® Spray
& Go Moisturizer, Vaseline® Total Moisture®, Vaseline®
Intensive Rescue®, Vaseline® MEN®, Vaseline® Petroleum Jelly and
Vaseline® Lip Therapy® products. Vaseline products are available at
food, drug and mass retailers nationwide. For more information,
visit www.vaseline.com, www.facebook.com/vaseline or
www.twitter.com/vaselinebrand
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home
and Personal Care products with sales in over 190 countries. Our
products are present in 7 out of 10 homes globally and are used by
over 2 billion people on a daily basis. In the United States and
Canada the portfolio includes brand icons such as: Axe, Becel, Ben
& Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair
Therapy, Consort For Men, Country Crock, Degree, Dove personal care
products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!,
Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions,
Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple,
Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI,
TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names
are trademarks or registered trademarks of the Unilever Group of
Companies.
Our ambition is to double the size of our business, whilst
reducing our overall environmental footprint (including sourcing,
consumer use and disposal) and increasing our positive social
impact. We are committed to helping more than a billion people take
action to improve their health and well-being, sourcing all our
agricultural raw materials sustainably by 2020, and decoupling our
growth from our environmental impact. Supporting our three big
goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at
http://www.unileverusa.com/sustainable-living/ or
http://www.unilever.ca/sustainable-living/.
Unilever employs more than 12,000 people across North America –
generating over $10 billion in sales in 2012. For more information
visit www.unileverusa.com or www.unilever.ca.
About CafeMom
CafeMom is the leading media company for moms, reaching an
audience of 10MM (comScore, August 2012). CafeMom brings moms
engaging editorial content and vibrant community where moms can
connect, give and get advice, be entertained, and make friends.
CafeMom is also the leader in developing custom programs for top
brands, making it the premier strategic marketing partner to brands
that want to reach moms in a rapidly changing digital
environment.
1 An estimated 80-95 million women in the U.S. keep body lotion
in their homes, but don’t use it daily. [Source: Kantar World Panel
% weighted users – women 13+ using HBL on the body in the average
week (recorded behavior) & in given year (claimed behavior)in
US ; 2011 US Census Bureau; 2005 Hand and body lotion category
Habits & Attitudes study in US]
2 No Purchase Necessary. Starts July 15, 2013 and ends August
15, 2013. Open to U.S. residents who are at least 18 years old and
members of CafeMom. Void where prohibited.
Unilever NV (NYSE:UN)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Unilever NV (NYSE:UN)
Historical Stock Chart
Von Jul 2023 bis Jul 2024
