Nestle To Launch Tea Machine In France In September
20 Mai 2010 - 10:59AM
Dow Jones News
Following up on its success with the Nespresso coffee machine,
Swiss food and beverage giant Nestle SA (NESN.VX) Thursday said it
will launch a tea machine franchise, Special.T, in France later
this year.
Analysts welcomed the move but said the market launch of the
product--which puts it into stiffer competition against market
leader Unilever PLC (ULVR.LN)--is likely to be a niche product at
the beginning.
"Special.T is another clear demonstration of Nestle's innovation
capacities," said Petraea Heynike, Nestle's Executive Vice
President. "After Nespresso and Nescafe Dolce Gusto, Special.T is
another major innovation in beverage systems, by which we pioneer
the market of portioned tea and thus strengthen our commitment as
the world's largest beverage company."
The product launch will start in September. The machine, which
offers 25 tea varieties, will be sold via the Internet. A European
rollout is planned at a later stage.
-By Goran Mijuk, Dow Jones Newswires, +41 43 443 80 47;
goran.mijuk@dowjones.com
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