Beauty, Pride and Heritage are Top Words African American Women Use to Define Skin, According to New Survey
22 Mai 2007 - 4:03PM
PR Newswire (US)
Skinvoice Campaign, Featuring S. Epatha Merkerson and Kelly
Rowland, Probes Meaning of Skin and Offers Chance to Attend Essence
Music Festival in New Orleans GREENWICH, Conn., May 22 /PRNewswire/
-- Skin is amazing. It takes life's bumps and bruises and always
bounces back. It shows the world how we feel and lets us feel the
world. Yet skin means different things to different people. To
African American women, skin is a source of identity and pride,
reveals a new Vaseline(R) Skinvoice Survey. The word African
American women use most often to describe their skin is "beautiful"
(59%), followed by "strong" (30%). Thirty percent say their skin is
a source of their heritage and one-fourth say it's a source of
pride. Almost half of African American women say their skin tells a
story of who they are and identifies them. What does your skin mean
to you? That's the question being asked in Vaseline's Skinvoice
Campaign, featuring award-winning actress and star of NBC's "Law
& Order" S. Epatha (pronounced E-PAY-tha) Merkerson and music
artist Kelly Rowland (formerly of Destiny's Child), which invites
people to share their thoughts and join a dialogue at
http://www.skinvoice.com/. At the site, people can also enter to
win a chance to meet Merkerson and Rowland at the Essence Music
Festival in New Orleans July 5th through the 7th. "There are times
when people look at you and before you utter a sound they know what
you're thinking," says S. Epatha Merkerson. "You get goose bumps
when you're excited, you're clammy when you're nervous, and you're
warm when you blush; your skin has a way of reflecting your inner
thoughts." Kelly Rowland advises, "Plenty of water, the careful
amount of sun and great moisturizers are important. My skin houses
my temple so it is important to me to give my skin the care it
deserves." Pride in Skin Eighty-nine percent of respondents in the
Vaseline Skinvoice survey say taking care of their skin is "very
important." In fact, African American women rank "skin" as "most
important to them" (49%) above their hair, figure, make- up and
clothes. More than three quarters of the women surveyed (77%)
report they are happy with the color of their skin and never wished
they could change it. In fact, when asked what they love most about
their skin, the number one response given was "its color." Good
News for Moms When asked who has had the greatest influence on
their personal standard of beauty, almost three-in-four African
American women say their family over their friends (10%), community
(9%), pop culture (5%) or the media (4%). Specifically, of those
who say their family was their greatest influence, 76 percent
attribute this influence to their mother or grandmother. At
Skinvoice.com... Log on to http://www.skinvoice.com/ to read S.
Epatha Merkerson's and Kelly Rowland's full stories and thoughts
from other women across the country. Additionally at
http://www.skinvoice.com/ people can enter the Circle of Friends
Sweepstakes for a chance to win a trip for four to the Essence
Music Festival in New Orleans July 5th through the 7th where they
will meet S. Epatha Merkerson and Kelly Rowland. The deadline to
enter is June 8, 2007. No purchase necessary. Must be a legal U.S.
resident age 18 or older. See http://www.skinvoice.com/ for rules.
Void where prohibited. When people register at
http://www.skinvoice.com/ and share their thoughts, they will also
be supporting Vaseline's donation to the Children's Defense Fund's
Freedom Schools Program in New Orleans. The CDF Freedom Schools
(SM) program boosts student motivation to read, generates more
positive attitudes toward learning, and connects the needs of
children and families to the resources of their communities. Survey
Methodology This survey was conducted by Questus among the ESSENCE
Volume panel on behalf of Vaseline(R) from April 18-23, 2007. There
are 1,476 respondents who participated in the survey; all of the
respondents are female, living in the U.S. and between the ages of
18 - 64. About Vaseline Vaseline is manufactured by Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies. With a 135-year heritage as America's most trusted
healthy skin expert and more than 30 years as a leading hand and
body lotion, Vaseline Intensive Care Lotion delivers products that
meet the specific needs of consumers, no matter their lifestage or
lifestyle. In addition to the Vaseline Intensive Care Lotions, the
Vaseline family of products also features a complete line of
Vaseline Petroleum Jelly, bath products and lip therapy products.
All Vaseline products can be purchased at supermarkets, drugstores,
mass merchandisers and club retailers nationwide. For more
information visit http://www.vaseline.com/. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico - generating nearly $10 billion in sales in 2006. For
more information visit http://www.unileverusa.com/. CONTACT: Smita
Reddy Stacie Bright M Booth & Associates Unilever (212)
539-3272 (203) 625-1130 DATASOURCE: Unilever CONTACT: Smita Reddy
of M Booth & Associates, +1-212-539-3272, ; or Stacie Bright of
Unilever, +1-203-625-1130, Web site: http://www.vaseline.com/
http://www.skinvoice.com/ http://www.unileverusa.com/
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