System1 (together with Protected.net Group, “System1” or the
“Company”), an omnichannel customer acquisition marketing platform,
and Trebia Acquisition Corp. (“TREB” or “Trebia”) (NYSE: TREB), a
special purpose acquisition company formed by entities affiliated
with William P. Foley II and Frank Martire Jr, announced today the
completion of their business combination (the “Business
Combination”). The Business Combination was approved by a majority
of Trebia stockholders at a special meeting held on January 20,
2022.
Through a series of transactions, System1 has
combined with Trebia, and Trebia has changed its name to “System1,
Inc.” as of the closing date. Beginning on January 28, 2022,
System1’s common stock is expected to begin trading on the New York
Stock Exchange (“NYSE”) under the ticker symbol “SST.”
System1 brings to the NYSE a leading digital
marketer that delivers high-intent customers to advertising
partners and its own subscription products utilizing its
omnichannel and omnivertical Responsive Acquisition Marketing
Platform (RAMP). System1’s RAMP technology allows it to build
brands with reach, develop and distribute a suite of
privacy-focused products and deliver high-intent customers to its
advertising partners.
System1’s management team, led by Chief
Executive Officer and Co-Founder Michael Blend, will continue to
lead the combined company, while Trebia’s Co-Founders William P.
Foley II and Frank Martire Jr will join the combined company’s
Board of Directors.
“I would like to thank the Trebia team for their
hard work in providing us the vehicle to start System1’s next
chapter as a public company,” commented Chief Executive Officer
Michael Blend. “In a market where it is difficult to find value,
System1 presents a unique opportunity to invest in a
rapidly-growing and high cash flow-generating technology company at
what we believe is an attractive valuation. We have built a
fantastic team, and our RAMP technology is accelerating our
business across customer acquisition and subscriptions.”
William P. Foley II, Chairman of Cannae,
commented, "We are proud to partner with System1 and look forward
to supporting this exciting new chapter for the company. With its
proprietary RAMP technology and unique value proposition, we’re
confident that System1 will continue to expand its position as a
leading digital advertising company. We are excited to see System1
enter its next phase of growth, now with added capital
resources.”
About System1System1 combines
best-in-class technology & data science to operate its advanced
Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is
omnichannel and omnivertical, and built for a privacy-centric
world. RAMP enables the building of powerful brands across multiple
consumer verticals, the development & growth of a suite of
privacy-focused products, and the delivery of high-intent customers
to advertising partners.
For more information, visit www.system1.com.
About Trebia Acquisition
Corp.Trebia Acquisition Corp. is a blank check company
formed for the purpose of effecting a merger, capital stock
exchange, asset acquisition, stock purchase, reorganization or
similar business combination with one or more business entities.
The company was founded by William P. Foley, II and Frank R.
Martire, Jr. on February 11, 2020 and is headquartered in New York,
NY.
For more information, visit
www.trebiaacqcorp.com.
Forward Looking StatementsThis communication
includes "forward-looking statements". Forward-looking statements
include, but are not limited to, statements regarding System1 or
its management team's expectations, hopes, beliefs, intentions or
strategies regarding the future. In addition, any statements that
refer to projections, forecasts or other characterizations of
future events or circumstances, including any underlying
assumptions, are forward-looking statements. The words
"anticipate," "believe," "continue," "could," "estimate," "expect,"
"intend," "may," "might," "plan," "possible," "potential,"
"predict," "project," "should," "would" and similar expressions may
identify forward-looking statements, but the absence of these words
does not mean that a statement is not forward-looking.
Forward-looking statements in this document may include, for
example, statements about System1's industry and market sizes;
future opportunities for System1; expectations and projections
concerning the future financial and operational performance and/or
results of operations of System1.
The forward-looking statements contained in this document are
based on System1's current expectations and beliefs concerning
future developments, and their potential effects on System1 taking
into account information currently available.
These forward-looking statements involve a number of risks,
uncertainties (some of which are beyond our control) or other
assumptions that may cause System1's actual financial results or
operating performance to be materially different from those
expressed or implied by these forward-looking statements. Such
risks, uncertainties and assumptions include, but are not limited
to: (1) the impact of COVID-19 on System1’s business; (2) the
inability to maintain the listing of System1’s common stock on the
NYSE following the proposed Business Combination; (3) the risk that
the Business Combination disrupts current plans and operations as a
result of the consummation of the Business Combination; (4) the
ability to recognize the anticipated benefits of the Business
Combination, which may be affected by, among other things,
competition, the ability of System1 to grow and manage growth
profitably, and retain its key employees; (5) costs related to the
Business Combination; (6) changes in applicable laws or regulations
(including those concerning data security, consumer privacy and/or
information sharing); and (7) the possibility that System1 may be
adversely affected by other economic, business, and/or competitive
factors. The foregoing list of factors is not exclusive. Additional
information concerning certain of these and other risk factors is
contained in System1’s most recent filings with the SEC, including
the Proxy Statement/Prospectus filed in connection with the
Business Combination.
Contacts:
InvestorsAshley DeSimoneICR,
Inc.Ashley.desimone@icrinc.com
Brett MilotteICR, Inc.Brett.milotte@icrinc.com
MediaDan McDermottICR,
Inc.Dan.mcdermott@icrinc.com
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