Humorous, horror-inspired short film stars
noted internet comedian and actor 'King Bach'
PLANO,
Texas, June 24, 2024 /PRNewswire/ --Toyota today
announced the release of the short brand film Getaway
Driver, as part of its latest national ad and media campaign
supporting the Corolla Hybrid. The Corolla Hybrid Nightshade
Edition, a style driven vehicle that is fun to drive, features a
sporty exterior, 18-inch bronze finished wheels and blacked-out
accents.
Presented together with SiriusXM®, Getaway
Driver was conceived and produced to appeal specifically to
GenZ/Millennial consumers, and prominently features noted
comic-actor "King Bach," a
celebrated internet personality who commands an audience of over
25MM and 28MM followers on his Instagram and TikTok platforms,
respectively. The humorous short film pays homage to the ever
popular psycho-horror genre, and marks Bach's first foray into
television commercial advertising.
Getaway Driver is set to premiere on Tuesday, June 25th at 4:00 p.m. CT on the Toyota YouTube channel, and
Bach himself will be on-hand as part of a live chat, simultaneously
engaging with viewers and fans via the platform. "I'm thrilled
about this unique opportunity to chat live and to engage real-time
with my fans, as well as fans of cars and Toyota," Bach says. "I am
humbled to be able to partner with such a respected and high
quality brand, and can't wait for everyone to see the final
video."
The film's 4.5-minute narrative opens with a panicked Bach
making a desperate dash from a rundown, rural farmhouse in the
woods, shrouded by night, with a chainsaw-wielding killer on his
heels in hot pursuit. He has phoned a friend, saying simply, "I
need to get away!," and the friend promptly arrives to rescue him,
just in time, at the wheel of the Corolla Hybrid Nightshade
AWD.
As the duo pulls away, the friend hilariously begins to describe
the features of the 138 hp, all-wheel drive Corolla Hybrid, swiftly
navigating the winding country roads and hills as a group of
friends try to reunite with him in a Corolla Cross Hybrid
Nightshade. For the Toyota brand, the new film short represents a
fresh approach, and a fun take for heightening the promotion of the
popular nameplate.
"Sometimes, we all need to stretch and push boundaries and just
have a little fun. I think this over‐the‐top, humor‐driven creative
execution of Getaway Driver for the Corolla Hybrid Nightshade does
just that," said Jeff Buchanan, Vice
President of Marketing and Communications. "The Corolla Hybrid is a
fun‐to‐drive vehicle with a great design that offers excellent
fuel economy, AWD, and of course, the quality and reliability
that people expect when they buy a Toyota," he adds.
SiriusXM® is a standard feature in all Toyota models
sold in the Continental U.S., and Toyota customers receive a
three-month subscription to SiriusXM® with the purchase
of their vehicle that delivers SiriusXM®'s full lineup
of exclusive and curated content, plus access to
SiriusXM® outside the vehicles on the SiriusXM app.
ABOUT TOYOTA
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. for more than 65 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
dealerships.
Toyota directly employs more than 49,000 people in the U.S. who
have contributed to the design, engineering, and assembly of more
than 34 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 29 electrified
options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed to
creating innovative educational programs within, and in partnership
with, historically underserved and diverse communities near the
company's U.S. operating sites. For more information about Toyota,
visit www.ToyotaNewsroom.com.
ABOUT SIRIUSXM® HOLDINGS INC.
SiriusXM® is
the leading audio entertainment company in North America, with a portfolio of audio
businesses including its flagship subscription entertainment
service SiriusXM®; the ad-supported and premium music
streaming services of Pandora; an expansive podcast network and a
suite of business and advertising solutions. Reaching a combined
monthly audience of approximately 150 million listeners,
SiriusXM® offers a broad range of content for listeners
everywhere they tune in with a diverse mix of live, on-demand and
curated programming across music, talk, news and sports. For more
about SiriusXM®, please go to: www.siriusxm.com.
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SOURCE Toyota Motor Sales, U.S.A., Inc.