Technicolor Launches 3D Certification Program
07 Dezember 2010 - 1:00PM
Business Wire
Technicolor (Euronext Paris:TCH)(NYSE:TCH) today announced the
launch of its 3D Certification program branded “Technicolor
Certifi3D”. The certification program is geared towards
broadcasters and network service providers with the goal of
delivering quality and comfortable 3D experiences to end
consumers.
Technicolor Certifi3D was created to ensure that 3D material
meets minimum quality requirements before it is delivered to
consumers. As part of the service, Technicolor evaluates each shot
against a set of objective criteria for stereographic reproduction,
including a 15-point quality checklist to identify common errors in
production which result in suboptimal 3D content. The company will
also offer training programs to broadcasters and content creators
to help them migrate their production and post-production
techniques from traditional television to the three dimensional
medium.
Behind the technology that serves as the foundation for the
Technicolor Certifi3D service is an advanced 3D analysis software
tool that was developed by Technicolor’s Research and Innovation
team. Utilizing the left and right source masters, the software
builds a 3D model in real time giving an accurate pixel count for
objects that are too close or too far away from the viewer that
would result in discomfort. It also automatically detects and flags
conflicts with the edges of the TV screen, another significant
source of discomfort for 3D in the home.
“Our 3D certification platform allows our stereo technicians to
quickly and precisely diagnose many of the issues that create
viewer fatigue and discomfort,” says Pierre (Pete) Routhier,
Technicolor’s Vice President for 3D product strategy and business
development. “Our goal in launching the Certifi3D program was to
take a proactive approach in support of the industry to ensure a
consistent and quality end consumer 3D experience in the home.”
Technicolor is a leader in providing an array of 3D services to
its media and entertainment customers ranging from 3D visual
effects, post production, Blu-ray 3D services, 3D VOD encoding to
mobile 3D.
Technicolor is a company listed on NYSE Euronext Paris and NYSE
stock exchanges, and this press release contains certain statements
that constitute "forward-looking statements" within the meaning of
the "safe harbor" of the U.S. Private Securities Litigation Reform
Act of 1995. Such forward-looking statements are based on
management's current expectations and beliefs and are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the future results expressed, forecasted
or implied by such forward-looking statements. For a more complete
list and description of such risks and uncertainties, refer to
Technicolor’s filings with the U.S. Securities and Exchange
Commission and its filings with the French Autorité des marchés
financiers.
About Technicolor
Technicolor is home to industry-leading creative and technology
professionals committed to the creation, management and delivery of
entertainment content to consumers around the world. Propelled by a
culture of innovation and underpinned by a dedicated research
organization, the company’s thriving licensing business possesses
an extensive intellectual property portfolio focused on imaging and
sound technologies. Serving motion picture, television, and other
media clients, the company is a leading provider of high-end visual
effects, animation, and postproduction services. In support of
network service providers and broadcasters globally, Technicolor
ranks among the worlds’ leading suppliers of digital content
delivery services and home access devices, including set-top boxes
and gateways. The company also remains a large physical media
service provider, being one of the world’s largest film processors
and independent manufacturers and distributors of DVDs and Blu-ray™
discs. Euronext Paris: TCH - NYSE: TCH - www.technicolor.com
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