Stora Enso: Rapid changes in consumer shopping behaviors speed up demands for smarter packaging solutions
23 September 2014 - 7:27AM
Business Wire
Stora Enso, the global rethinker of the paper, biomaterials,
wood products and packaging industry, today releases a new report,
Viewpoint. It is revealing industry insights regarding future
demands for innovative packaging solutions within grocery retail
businesses.
The Viewpoint “Retail Packaging 2016 and beyond”, is the third
edition in Stora Enso Packaging Solutions in-depth Viewpoint report
series. The report covers the retail industry’s rapid changes and
how this affects the future demands of packaging solutions.
The report reveals case studies with findings showing how
retailers can reduce costs between 50 to 70 percent by using smart
packaging solutions. The report also covers the key levers on how
to stand out in a market with a predicted increase of private-label
goods penetration reaching 50 percent within ten years.
“When 70 percent of consumers’ grocery retail purchase decisions
are made at the point of sales, and the retail market is in strong
competition, we know that packaging plays a significant role
contributing to increased sales and reduced cost throughout the
value-chain”, says Hannu Alalauri, Packaging Solutions Senior Vice
President at Stora Enso.
The five themes influencing future grocery retail packaging
presented in the report are:
· The success of discount retailers
· Increased private-label penetration
· Intelligence in packaging solutions
· The shift of retail to online channels
· A greater focus on sustainability
“The retailers that can best understand and execute on the full
potential of packaging solutions will be best placed to win in the
marketplace of today and tomorrow. With the Viewpoints we are proud
to continue to share insights regarding the future of innovative
packaging and are happy to invite our customers to a further
dialogue”, says Hannu Alalauri, Packaging Solutions Senior Vice
President at Stora Enso.
Hannu Alalauri will speak at the World Retail Congress in Paris
September 30th about the Future of Retail Packaging 2016 and
beyond.
To download the full Viewpoint report, please visit
www.storaensopack.com/press-media
For more information, please contact:Bj�rn Thunstr�mVP,
Marketing & Customer LoyaltyStora Enso Packaging SolutionsTel:
+358 40 6481836Email: bjorn.thunstrom@storaenso.com
Stora Enso is the global rethinker of the biomaterials,
packaging, paper and wood products industry. We always rethink the
old and expand to the new to offer our customers innovative
solutions based on renewable materials. Stora Enso employs some
28,000 people worldwide, and our sales in 2012 amounted to EUR 10.8
billion. www.storaenso.com
Our Renewable Packaging division produces fibre-based packaging
materials and innovative packaging solutions for consumer goods and
industrial packaging applications, and operates in every stage of
the value chain, from pulp production, material and packaging
production to recycling.
This information was brought to you by Cision
http://news.cision.com
Stora Enso Packaging SolutionsBj�rn Thunstr�m, +358 40
6481836VP, Marketing & Customer
Loyaltybjorn.thunstrom@storaenso.com
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