Pearson and Knewton Partner to Advance Next Generation of Digital Education
01 November 2011 - 12:00PM
Business Wire
Pearson, the world’s leading learning company, and education
technology pioneer Knewton today announced a partnership to create
a new wave of personalized education products. Under the agreement,
Knewton’s engine will power Pearson’s digital content, including
the MyLab and Mastering series. The first titles to be integrated
with Knewton will include MyMathLab, MyReadingLab and MyWritingLab,
as well as MyFoundationsLab, Pearson’s all-in-one solution for
college readiness.
In addition, the two companies will jointly develop a line of
custom, next-generation digital course solutions, and will explore
new products in the K12 and international markets.
“Pearson’s MyLab and Mastering programs continue to perform
exceptionally well, with double digit increases in student
registrations year-over-year, a key indicator that personalized
learning is crucial to the entire future of education,” said Bill
Barke, Chairman of Pearson U.S. Higher Education. “Our partnership
with Knewton, which combines the power and potential of their
adaptive learning platform with our content and distribution, will
usher in a new era of personalized and customizable education
products.”
Knewton’s award-winning Adaptive Learning PlatformTM uses
proprietary algorithms to deliver a personalized learning path for
each student, each day. Knewton’s technology identifies each
student’s strengths, weaknesses and unique learning style. Taking
into account both personal proficiencies and course requirements,
the platform continuously tailors learning materials to each
student’s exact needs, delivering the most relevant content in the
most efficient and effective form.
“Knewton adaptive learning platform, as powerful as it is, would
just be lines of code without Pearson,” said Jose Ferreira, founder
and CEO of Knewton. ”You’ll soon see Pearson products that diagnose
each student’s proficiency at every concept, and precisely deliver
the needed content in the optimal learning style for each. These
products will use the combined data power of millions of students
to provide uniquely personalized learning to each.”
Knewton is set to scale its growth as it recently announced the
completion of a $33 million round of funding, led by Founders Fund
and Pearson. Returning investors included FirstMark Capital, Accel
Partners and Bessemer Venture Partners.
Pearson’s award-winning MyLab and Mastering programs have
personalized learning for millions of students around the globe,
delivering proven results for institutions looking to improve
student performance and lower costs. Demand for the MyLab and
Mastering programs soared in 2010, with 232 million assignments
submitted and more than 750,000 students logging in daily. More
than 9 million student registrations are projected for this year
alone. For more information about MyLab and Mastering, visit
http://pearsonhighered.com/educator/mylabmastering/index.page.
ABOUT PEARSON
Pearson, the world’s leading learning company, has global reach
and market-leading businesses in education, business information
and consumer publishing (NYSE: PSO). The company provides
innovative print and digital education materials, including
personalized learning programs such as MyLab and Mastering;
education services including custom publishing; and
content-independent platforms including the EQUELLA digital
repository and Pearson LearningStudio for online learning
programs.
ABOUT KNEWTON
Knewton has developed the world’s first Adaptive Learning
Platform™, which customizes educational content to create a
uniquely personalized learning experience for every student.
Knewton's patent-pending algorithms currently power its Math
Readiness for CollegeTM and test prep courses, and Knewton is
continuing to partner with universities, publishers and other
educational organizations to make personalized learning available
to everyone worldwide. Knewton was founded in 2008 by Jose
Ferreira, a former executive at Kaplan, with Series A, B, C and D
funding from Founders Fund, Pearson, FirstMark Capital, Bessemer
Venture Partners, Accel Partners, First Round Capital, and
prominent angel investors. For more information, visit
www.knewton.com.
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