Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press
24 Oktober 2011 - 9:40PM
Business Wire
Get Bold, new from IBM Press, provides readers the framework
needed to drive maximum business value from social media. Written
by IBM Vice President, Social Business and Collaboration Solutions
Sandy Carter, the book includes specific strategies for building a
truly “social” business that is more dynamic, collaborative,
efficient, and customer-driven. Get Bold is available for purchase
worldwide in print and eBook formats.
NEWS FACTS:
Carter’s proven formula for success addresses goals, culture,
governance, listening, trust, engagement, experience, processes,
reputation/risk management, analytics, and globalization. Readers
will learn to:
- More fully leverage internal and
external networks already there
- Engage customers with “integrated,
interactive, and identifying” experiences
- Use social techniques to streamline,
extend and improve processes
- Manage the risks of deeper connections
with clients and employees
- Analyze and socialize data to discover
what’s happening and predict what’s coming
Quote:
“Get Bold: Using Social Media to Create a New Type of Social
Business is a book to be embraced, studied, and implemented,” said
Jeffrey Gitomer, author of The Little Red Book of Selling and
Social BOOM!
PRODUCT INFORMATION:Title: Get Bold: Using Social Media
to Create a New Type of Social BusinessISBN-10: 0132618311ISBN-13:
9780132618311Author: Sandy CarterPublisher: IBM PressPublished:
September 2011Pages: 288Suggested Retail Price: $14.99
About Sandy Carter
Sandy Carter is Vice President of Social Business and
Collaboration Solutions, responsible for working with companies
becoming Social Businesses, and evangelizing social business
concepts and best practices. In 2011, Women in Technology inducted
Ms. Carter into their Hall of Fame for the impact she had on the
social media and Social Business marketplace. She is the author of
The New Language of Business, which won the 2008 Platinum MarCom
Award, and The New Language of Marketing 2.0, winner of the 2009
Silver Marketing Sherpa award.
About Pearson
Pearson (NYSE: PSO), the education, services and technology
company, is home to such respected brands as Addison-Wesley
Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall
Professional, Que, and Sams Publishing, which have as their online
publishing arm InformIT (www.informit.com) - The Trusted Technology
Learning Source. In addition, Berkeley-based Peachpit
(www.peachpit.com), the publishing partner for Adobe Press, Apple
Certified, and others, publishes best-selling books for creative
design professionals.
Keywords: Sandy Carter; Get Bold; IBM; IBM Press; Social Media;
Pearson
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