PHILADELPHIA, Nov. 4, 2021 /PRNewswire/ -- Pep Boys, one
of the nation's leading automotive service networks, received five
awards for excellence in the 2021 Automotive Communications Awards
program sponsored by Women in Auto Care, part of the Auto Care
Association. The Company received awards for several elements of
its yearlong Centennial Celebration campaign, which has reached
millions of consumers and thousands of Pep Boys Team Members in
over 35 U.S. states and Puerto
Rico. The campaign also highlights the continued expansion
and reestablishment of Pep Boys as a service-driven,
community-focused business. The ACA awards were presented at the
Women in Auto Care Reception during this week's AAPEX Show in
Las Vegas.
The ACA program recognizes auto care industry manufacturers,
distribution networks, service providers and other organizations
for outstanding business-to-consumer and business-to-business
advertising, marketing and public relations activities. Pep Boys
received awards in each of five categories:
- Best Logo Design/Usage: Pep Boys Centennial
Rebrand
- Best Television Commercial; Best Digital Display
Ad: Pep Boys Celebrating 100 Years
- Best 360-Degree Marketing Campaign: Pep Boys
Centennial Road Trip
- Best Consumer/Community Event: Pep Boys Centennial
Road Trip Events
The Pep Boys Centennial Celebration has enabled customers and
Team Members to reconnect with one of the automotive industry's
most iconic brands through both media executions and in-person
activities, including the #PepBoysRoadTrip, featuring a branded bus
that has traveled across the U.S. to affirm the Company's
commitment to the thousands of communities it serves. Other
elements of the Centennial Celebration have included the
restorations of a 1946 Pep Boys ramp truck and 1921 Ford Model T
Runabout, which are on display at the 2021 SEMA Show.
About Pep Boys
Pep Boys is driven by its promise to
its customers: We go further to help you go farther. Founded in
1921 by military veterans, generations of drivers have counted on
Pep Boys ASE-certified Pros to care for their cars. With a national
network of Service and Tire Centers, millions of vehicles pass
through Pep Boys bays each year. Our commitment to being the ONE
our communities count on is demonstrated through our exceptional
customer experience and support of the critical technical training
initiatives needed to close America's skills gap. For more
information, visit www.pepboys.com.
Media Contact
Arianna Stefanoni Sherlock, Pep
Boys
609-969-8349, Arianna_Sherlock@pepboys.com
Drew Shippy, Pinnacle Media
330-687-4053, drew@pinnmedia.com
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SOURCE Pep Boys