VANCOUVER, BC, Feb. 1, 2024
/CNW/ - Produce8, a leading digital work analytics platform
that helps teams understand how they leverage their technology and
time, today announced that Marco La
Vecchia has joined the company as Chief Revenue Officer
(CRO). As CRO, La Vecchia will be responsible for growth strategy,
including sales, strategic alliances, marketing, and customer
success.
La Vecchia's experience includes running large teams as North
American MSP channel head at N-able (NYSE: NABL), global channels
at AVG, and most recently CRO at Fully Managed (FM) by TELUS
Business. At FM, he built the Managed ServiceNow business for
midsize enterprises from its launch in 2018.
"We are very excited to have Marco join Produce8 as our CRO,"
says Joel Abramson, CEO and
Co-founder of Produce8. "This signifies the next stage in the
evolution of the company. It's great to attract an executive of
Marco's caliber who is well-known in both the MSP and enterprise
service management markets."
La Vecchia joins another top managed services provider (MSP)
industry executive, Janice Siddons,
who was recently hired as Chief Operating Officer of Produce8. With
a focus on expansion, both La Vecchia and Siddons will be based in
Ottawa, Canada to solidify the
company's presence in the east.
Produce8 launched its digital work analytics platform to the MSP
market in mid-2023 and has seen rapid adoption by leading
providers. La Vecchia will look to ramp up sales and marketing in
2024 to MSPs and across other channels.
"I'm looking forward to joining Produce8 and the familiar faces
involved that I've worked with, and partnered so well with in the
past," says La Vecchia. "Produce8 is solving a huge problem that
exists in today's distributed digital-first work world. What really
excites me is this app is valuable to anyone that uses technology
to work — that's pretty much everyone today!"
Built to improve performance and protect employee wellbeing, the
Produce8 desktop application is available for download at
www.produce8.com with the mobile app available in the iOS
App Store and Google Play
Store.
About Produce8
Produce8, a digital work analytics platform, offers insights
into how knowledge workers use both their technology and time. By
offering a comprehensive understanding of the workday, teams can
make strategic adjustments to their workflows and see tangible
results. Founded by Chris Day,
Mark Scott, and Joel Abramson of Top Down Ventures, Produce8
boasts a leadership team with a rich background in the SaaS and MSP
industry. With a proven track record and commitment to creating
space for great work, Produce8 empowers high-performing teams to
take back control of their day.
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SOURCE Produce8