OURA will be Integrated Across Knicks
Digital Assets and During Knicks Games
at
The Garden, Including Brand Exposure and Unique
Activations
OURA & Knicks Guard Jalen Brunson Team
Up for Branded Content
NEW
YORK, Dec. 19, 2023 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) today announced OURA, the
company behind Oura Ring, the
revolutionary smart ring that delivers accurate, personalized
health data, insights, and daily guidance into sleep, activity,
readiness, and recovery, has been named an Official Partner of the
New York Knicks.
"We are always searching for new and unique opportunities to
engage and connect with our fans, and we loved the idea of teaming
up with OURA to bring some behind-the-scenes storytelling to life,"
said David Hopkinson, President and
COO, MSG Sports, who oversees global marketing and brand
partnerships across the MSG family of companies. "It's an
exciting partnership and we look forward to growing our
relationship with this terrific, innovative brand."
OURA will be the presenting partner of two original content
series that will run across Knicks digital channels, one which
spotlights the key role that strength and conditioning plays within
the organization and the other featuring custom storytelling
content with Knicks Guard Jalen
Brunson.
"I'm excited to work with the team at OURA to create and share
content with the Oura community - specifically Knicks fans," said
Knicks Guard Jalen Brunson. "I've
been an Oura member for awhile and this will allow me to tell great
stories of my health journey with the brand. My Oura Ring helps me recover when I need it
most on or off the court and also fits in with my personal style.
Looking forward to more to come with OURA!"
Additionally, OURA receives significant brand promotion inside
and around Madison Square Garden
including courtside LED Signage during Knicks home games and across
the digital boards outside of The Garden, which are on display to
the millions of people who walk by MSG every day.
"We've been focused on diversifying our media mix and boosting
our awareness this year and working with partners that share our
vision has truly paid off," said Doug
Sweeny, CMO at OURA. "Madison Square
Garden and the Knicks are iconic brands and we're thrilled
to be working with them this season. Everyone has an opportunity to
own their health and with this partnership and the content we're
creating, we'll be able to show the impact of managing your health
with OURA to a new community of potential members. We're also
fortunate enough to have Jalen
Brunson from the Knicks to tell his OURA story of recovery
and the impact of sleep on his game. We hope to work on more unique
partnerships like this as we grow in 2024."
This year, OURA has made a number of significant consumer,
business, and partnership announcements including their first-ever
retail partner launch and the creation of their bespoke Rest and
Recovery Kit with a well-known fitness and lifestyle brand. This
fall they introduced a suite of Stress Features and a new colorway
in Brushed Titanium to their core offerings.
Crown Properties Collection represented MSG Sports in this
partnership.
About Madison Square Garden Sports
Corp.
Madison Square Garden Sports Corp. (MSG
Sports) is a leading professional sports company, with a collection
of assets that includes the New York Knicks (NBA) and
the New York Rangers (NHL), as well as two development
league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a
professional sports team performance center – the MSG Training
Center in Greenburgh, NY. More information is available
at www.msgsports.com.
About Oura
ŌURA is the company behind
Oura Ring — the smart ring that
delivers personalized health data, insights, and daily guidance.
With sleep as its foundation, ŌURA Membership fosters healthy
habits to make wellness and recovery a mindful, daily practice.
Validated against medical gold standards and driven by continuous
monitoring of individual biometrics, the lightweight and
comfortable Oura Ring is one of the
most accurate wearables available. For organizations, Oura For
Business connects individual well-being with collective outcomes by
making performance measurable, actionable, and attainable. Founded
in Finland with offices in Oulu,
Helsinki, San Francisco, and
San Diego, ŌURA has raised more than
$350 million and is valued at
$2.55 billion. For more information,
please visit http://ouraring.com/.
Oura Ring is not a medical
device and is not intended to diagnose, treat, cure, monitor, or
prevent medical conditions/illnesses.
MEDIA CONTACTS:
Madison Square Garden Sports:
Ryan Watson
Ryan.Watson@msgsports.com
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OURA Contact:
Taylor Robinson
Taylor.Robinson@ouraring.com
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SOURCE Madison Square Garden Sports Corp.