Nextdoor’s Transparency Report Highlights Impact of AI-Led Innovation, Maintaining Very Low Levels of Harmful Content Reported on the Platform
13 Februar 2024 - 12:00PM
Business Wire
- Reports of harmful content make up less than half a percent
(.29%) of all content on Nextdoor
- Unique combination of machine learning with human intuition
reduced content violations by 15%, highlighting positive impact of
Nextdoor's Kindness Reminders
- Nextdoor’s Innovative community moderation model removes
content in a median time of 5.3 hours
Today, Nextdoor (NYSE: KIND) released its 2023 Transparency
Report, showcasing the positive impact of the ongoing investments
in neighborhood vitality. Nextdoor is committed to delivering a
welcoming platform for neighbors, businesses, and public agencies
on the platform, cultivating stronger, more trusted communities
across the 315,000+ neighborhoods on Nextdoor. This report
attributes this year's continuously low levels of content
violations to Nextdoor's innovative product, policy, and moderation
strategies.
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the full release here:
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Nextdoor Transparency Report highlights
(Graphic: Business Wire)
"The 2023 Transparency Report reflects our dedication to
merging technology like generative AI and machine learning with
human understanding, cultivating a space for authentic and
meaningful connections among neighbors across the globe,” said
Nextdoor CEO Sarah Friar. “We’re pleased to see another year of
extremely low levels of content reported on the platform, which
speaks to our innovative approach to community moderation and
safety."
Over the past year, Nextdoor iterated on core features
prioritizing constructive conversations in comments, introduced
generative AI to drive engagement and civility, and expanded
opportunities to appeal account actions to continue building trust
and fairness on the platform.
The report highlights Nextdoor's blend of human insight and
product innovations like generative AI to foster constructive
conversations. Nextdoor's Kindness Reminder, initially designed to
promote civility by encouraging neighbors to edit potentially
harmful content, evolved with the integration of generative AI in
2023. This AI-enhanced feature now suggests constructive revisions
for flagged comments, improving tone and contextual understanding.
As the report reveals, the deployment of this technology was
following review under Nextdoor’s rigorous Generative AI Ethics
Principles and auditing by Nextdoor’s Neighborhood Vitality
Advisory Board, a group of expert and leading social scientists.
The results are impressive: 36% of neighbors who encountered either
version of the Kindness Reminder chose to edit or withhold their
potentially harmful content, contributing to a 15% reduction in
Community Guidelines violations.
"Participating in the red teaming process for Nextdoor's AI
integration gave me a firsthand view of how the company is
dedicated to ethical AI use, particularly in enhancing the Kindness
Reminder,” said Derrick Johnson, NAACP President and CEO, and
Nextdoor Neighborhood Vitality Advisory Board member. “We must
ensure the AI respects and understands the diversity of community
interactions. Such thorough auditing is crucial for ensuring
technology genuinely serves and respects our diverse
communities."
The report also details the ongoing success of Nextdoor's
innovative community moderation strategy, which relies on local
volunteers using special tools and inclusivity workshops to enforce
Community Guidelines.
"Nextdoor’s commitment to fostering inclusive and respectful
communities is evidenced in their work to train community members
to moderate discussions," said Dr. Jennifer Eberhardt, Stanford
University professor and author, and Nextdoor Neighborhood Vitality
Advisory Board member. "This training is designed to equip
moderators with the skills and sensitivity needed to navigate
complex social interactions. Not only did Nextdoor offer the
training, they took the (often neglected) next step: allowing
researchers to rigorously evaluate its effectiveness.”
Key findings from Nextdoor’s 2023 Transparency Report
include:
- Consistently low levels of harmful content: Reports of
harmful content make up less than half a percent (0.29%) of all
content on Nextdoor.
- Product innovations to promote constructive
conversations: A small group of neighbors, less than half a
percent, produce almost 60% of removed content, mainly in comments,
yet they also contribute positively with many unreported posts.
Nextdoor launched “Kindness Tips” to serve as a supportive tool to
remind neighbors who have had content previously removed about best
practices for fostering constructive conversations.
- A growing and successful, community-based approach to
moderation: Nearly 200,000 volunteer community moderators on
Nextdoor reviewed 90% of reported content and did so efficiently,
with a median removal time of 5.3 hours. This rapid response is
pivotal in maintaining the health and safety of Nextdoor’s online
neighborhood.
- The positive impacts of blending humanity and
technology: The integration of generative AI into our Kindness
Reminder has been transformative. In 2023, 36% of neighbors
prompted by either the AI or traditional Kindness Reminder chose to
revise or withhold their messages. 26% of neighbors who encountered
our generative AI-revised text adopted the suggestion and published
more constructive content. Overall, exposure to the Kindness
Reminder and AI Kindness Reminder reduced the creation of content
that violated the Community Guidelines by 15%. Only 0.16% of
neighbors provided feedback on the AI Kindness Reminder, indicating
high satisfaction.
To read the full transparency report, visit LINK.
About Nextdoor
Nextdoor (NYSE: KIND) is the neighborhood network. Neighbors,
businesses of all sizes, and public agencies in more than 315,000
neighborhoods across 11 countries turn to Nextdoor to connect to
the neighborhoods that matter to them so that they can thrive. As a
purpose-driven company, Nextdoor leverages innovative technology to
cultivate a kinder world where everyone has a neighborhood they can
rely on — both online and in the real world. Download the app or
join the neighborhood at nextdoor.com. For more information and
assets, visit nextdoor.com/newsroom.
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version on businesswire.com: https://www.businesswire.com/news/home/20240213579312/en/
Nextdoor Media Relations: Antonia Gray press@nextdoor.com
Nextdoor Investor Relations: John T. Williams
ir@nextdoor.com
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