Pet health and wellbeing advancements drive
partnership to increase awareness across the industry
SCOTTSDALE, Ariz.,
Jan. 17,
2024 /PRNewswire/ -- Independence Pet
Group® (IPG), a leader in pet insurance and services,
and Fear Free®, LLC, a revolutionary animal health and
welfare online education company, announced today a new strategic
relationship to increase the accessibility and education of Fear
Free practices and pet insurance in an effort to further pets'
emotional and physical wellbeing.
Since 2016, Fear Free has educated 265,000+ pet industry
professionals, volunteers, and pet parents on how to help relieve
fear, anxiety, and stress in pets. As Fear Free's latest Corporate
Program Member, IPG's pet insurance brands will be Fear Free's pet
insurance providers of choice. IPG's brands include Figo Pet
Insurance, Felix Cat Insurance, ASPCA Pet Health Insurance, and AKC
Pet Insurance in the US and Pets Plus Us in Canada.
"Independence Pet Group recognizes pet health is holistic and
it's critical to address both a pet's physical and emotional
wellbeing. Through this relationship, our brands will provide pet
parents with best-in-class content on how to address and support
their pet's behavioral and emotional wellbeing, further
strengthening the bond they share with their pet," said
Nilpa Srivastava, Chief Marketing
Officer, Independence Pet Group.
Fear, anxiety, and stress in pets has been linked to inaccurate
diagnostics, aggression at the vet, and other issues.1
Because of this, many pet owners, such as cat owners, steer clear
of the vet, further inhibiting their felines from receiving routine
care for both physical and emotional needs. To further support
feline health, the Felix Cat Insurance program and Fear Free will
create informational content for both industry professionals and
pet parents to help reduce fear and alleviate stress and anxiety
for pets when it comes to getting the care they need.
"We are passionate about listening to the needs of animal health
professionals and the new generation of pet owners and providing
information and resources to fit those needs," said Randy Valpy, Chief Executive Officer, Fear
Free. "We are thrilled to welcome Independence Pet Group to Fear
Free as our pet insurance provider of choice as we know this
organization shares these values and we anticipate this alliance to
serve as a catalyst in bettering pet health."
For more information about Independence Pet Group, visit:
https://independencepetgroup.com/.
For more information about Fear Free, visit:
https://fearfreepets.com/.
About Independence Pet Group®
Independence
Pet Group® (IPG) is one of North
America's largest pet insurance and services organizations.
Our impressive family of brands supports insurance for more than
1,000,000 pets in the U.S. and Canada and provides
well-being, safety, resources, and business solutions to the pet
industry, including microchip identification and an online pet
registry. Learn more at www.independencepetgroup.com.
About Fear Free
Founded by Dr. Marty Becker and
developed by hundreds of experts in behavior, medicine, and
handling, Fear Free offers online and in-person education to
veterinary professionals, the pet professional community, animal
shelter staff and volunteers, and pet owners. Fear Free provides
both professionals and pet lovers alike with the knowledge and
tools to look after a pet's physical and emotional wellbeing.
Veterinary or pet professionals can learn more about becoming
Fear Free Certified by visiting fearfreepets.com. Pet owners can
visit fearfreehappyhomes.com to access free videos, articles, and
more that will help improve the physical and emotional health of
their pets right at home. Shelter, rescue, and animal welfare
employees and volunteers can visit fearfreeshelters.com to enroll
in the complimentary program.
1
https://fearfreepets.com/wp-content/uploads/2024/01/20240102_HO_WHYFFCARE_V1.pdf
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SOURCE Independence Pet Group Inc.