The upcycled natural essence embraces circular design
principles, reflecting the brand's commitment to waste
reduction
GRASSE, France, Dec. 19,
2023 /PRNewswire/ -- IFF today announced that
LMR Naturals by IFF (LMR) has been honored with the prestigious
CosmetiqueMag Gold Award in the ingredient category for its
groundbreaking Neroli Essential Extract. This accolade is a
testament to the Company's commitment to sustainability and
innovation within the beauty industry.
Innovative Upcycling for a Sustainable Future
This
year, LMR introduced its latest venture into eco-conscious
production. An ingeniously crafted upcycled extract that embraces
circular design principles, LMR Neroli Essential Egypt—a product
that stands out for its uniqueness and sustainability—is created by
harnessing the aromatic potency of orange flower post-distillation
water and blending it with neroli essential oil. This addition
bolsters its Upcycling Collection, which began in 2012 and now
boasts over 30 ingredients. The collection serves both the
fragrance and food industries, demonstrating versatility and a
dedication to environmental responsibility.
"Neroli Essential Egypt evokes the essence of orange flower
water and conjures images of oriental desserts," said Dominique
Ropion, master perfumer at IFF. "Its potency is transformative in a
composition, lending a natural quality and amplifying the white
floral and petal-like effect."
A Pioneering Product with Environmental Benefits
LMR
Neroli Essential Egypt is a 100 percent natural essence, featuring
100 percent renewable carbon, half of which is upcycled. It is
derived from just half the volume of flowers required for
traditional neroli oil production. This process valorizes an
estimated 250 tons of typically discarded neroli water annually,
reflecting the brand's innovative approach to waste reduction.
The creation of the Neroli Essential Egypt extract was made
possible through a longstanding partnership with Egypt-based renowned natural ingredients
producer, Hashem Brothers. The
collaboration is built on a foundation of shared values, ensuring
transparency, traceability, and the enhancement of agricultural
practices across the supply chain.
A Decade of Dedication to Eco-Conscious Natural
Ingredients
Since the inception of its upcycled ingredients
collection in 2012, LMR has been steadfast in its mission to "make
waste beautiful." The CosmetiqueMag award is a crowning
achievement, celebrating over a decade of relentless pursuit to
minimize environmental impact and repurpose waste in a manner that
benefits all stakeholders in LMR's supply chains. This includes
providing new income streams for farmers, offering innovative
ingredients to perfumers, and delivering perfumed products to
consumers that align with an optimized approach to waste
utilization.
"This CosmetiqueMag Gold Award fuels our motivation to persist
in the path of sustainable innovation that we embarked upon in 2
012," said Bertrand De Préville, general manager of LMR. "I am
profoundly thankful to the CosmetiqueMag Awards Jury for
recognizing the hard work of the LMR team of agronomists and
engineers, as well as our Egyptian partners, for their
dedication."
For additional information LMR Naturals, visit here.
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Contact:
Judith Gross
VP Communication and Branding, Scent
+331.46.49.69.10
judith.gross@iff.com
SOURCE IFF