Marking an industry-first partnership, all
5,400 U.S. Hilton-branded hotels to feature Peloton in fitness
centers
Today, Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq:
PTON) announced an industry-first partnership, making Hilton the
first hospitality brand to feature Peloton Bikes across its entire
U.S. hotel portfolio of 18 award-winning brands. By the end of the
year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by
Hilton to Waldorf Astoria – will feature at least one Peloton Bike
in every fitness center, providing guests with a more holistic
wellness experience, including access to Peloton’s world-class
instructors and expansive connected fitness content.
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Hilton and Peloton announce
industry-first partnership. Credit: Hilton
A recent Hilton survey of U.S. travelers indicated an
overwhelming 98 percent of respondents are prioritizing wellness
activities while on the road, and within the Peloton community, 90
percent of Members report that they are more likely to stay at
hotels with Peloton Bikes. Through this partnership, Hilton guests
will now have a seamless way to incorporate wellness into their
future travel plans - whether for business or pleasure.
“At Hilton, we understand the importance of a reliable and
friendly stay that infuses wellness through all facets of the guest
experience, including spa programs, hotel design, guest room
amenities, and food and beverage,” said Matt Schuyler, chief brand
officer, Hilton. “This unique and exciting partnership with Peloton
– a brand so many of our guests know and love – accelerates an
important part of that equation, allowing us to enhance the stay
with an innovative approach to fitness.”
In addition, through this partnership, Hilton Honors members
will have access to special offers, including a Peloton App trial.
Starting today until January 1, 2023, U.S.-based members of
Hilton’s award-winning loyalty program, Hilton Honors, who are
first-time Peloton users can receive a 90-day trial subscription to
the Peloton App, which offers thousands of live and on-demand
classes – all with no equipment needed; as well as receive
preferred pricing on select Peloton connected fitness products.
“As the connected fitness category creator, we are constantly
innovating on ways to meet our Members and prospective Members
where they are, and that includes during busy travel seasons,” said
Betsy Webb, Global Vice President, Peloton Commercial. “We
recognize the importance for our Members to maintain their wellness
routines while on the road, with data showing over 1.6 million
Peloton rides completed globally on Peloton Bikes in hotels in the
past year. So, we are thrilled to be working with Hilton, allowing
us to meet the needs of our current Members, while also enabling
potential new Members to experience Peloton for the first
time.”
With its recently launched global platform, Hilton. For the
Stay, bolstered by an ad campaign, “It Matters Where You Stay,”
Hilton knows that the stay is a crucial element that can make or
break any trip. Through its new partnership with Peloton, Hilton is
taking another step to address wellness as a key part of the stay
experience at all properties across the United States.
For more information, or to book a stay, visit
Hilton.com/en/p/partners/peloton/.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with
a portfolio of 18 world-class brands comprising 7,000 properties
and 1.1 million rooms, in 122 countries and territories. Dedicated
to fulfilling its founding vision to fill the earth with the light
and warmth of hospitality, Hilton has welcomed more than 3 billion
guests in its more than 100-year history, earned a top spot on
Fortune's 100 Best Companies to Work For list and been recognized
as a global leader on the Dow Jones Sustainability Indices for five
consecutive years. Hilton has introduced several industry-leading
technology enhancements to improve the guest experience, including
Digital Key Share, automated complimentary room upgrades and the
ability to book confirmed connecting rooms. Through the
award-winning guest loyalty program Hilton Honors, the 139 million
members who book directly with Hilton can earn Points for hotel
stays and experiences money can't buy. With the free Hilton Honors
app, guests can book their stay, select their room, check in,
unlock their door with a Digital Key and check out, all from their
smartphone. Visit stories.hilton.com for more information, and
connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and
YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for
Hilton’s 18 world-class brands comprising 7,000 properties in 122
countries and territories. Hilton Honors members who book directly
through preferred Hilton channels have access to instant benefits,
including a flexible payment slider that allows members to choose
nearly any combination of Points and money to book a stay, an
exclusive member discount and free standard Wi-Fi. Members also
have access to contactless technology exclusively through the
industry-leading Hilton Honors app,
where members can check in, choose and access their room using
Digital Key. Hilton Honors offers its 139 million members hundreds
of ways to earn and redeem Points, including with select co-branded
credit cards. Members can redeem Points for free nights, purchases
on Amazon, exclusive experiences, charitable contributions and
more. The program is free to join and travelers can enroll online
at hiltonhonors.com. Learn more about Hilton Honors at
stories.hilton.com/hiltonhonors, and follow Hilton Honors on
Facebook, Twitter and Instagram.
About Peloton
Peloton (NASDAQ: PTON) is the leading connected fitness platform
with a highly engaged community of nearly 7 million Members
worldwide. A category innovator at the nexus of fitness,
technology, and media, Peloton’s first-of-its-kind subscription
platform seamlessly combines innovative hardware, distinctive
software, and exclusive content. Its world-renowned instructors,
coach and motivate Members to be the best version of themselves
anytime, anywhere. Founded in 2012 and headquartered in New York
City, Peloton continues to scale across the US, UK, Canada,
Germany, and Australia. For more information, visit
www.onepeloton.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221003005189/en/
MEDIA: Jennifer Nycz-Conner Senior Director, Global
Enterprise Communications Jennifer.Nycz-Conner@Hilton.com
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