Herbalife Nutrition Forms Partnership With Tencent, China’s Largest Internet Technology Company
18 September 2019 - 3:00PM
Business Wire
Herbalife Nutrition (NYSE:HLF), a premier global nutrition
company, announced today a partnership with Tencent, China's
leading internet and technology company, to help independent
distributors more effectively sell products online. Herbalife
Nutrition China will efficiently link its online and offline
offerings with a focus on consumer needs and driving business
development forward.
The three-year plan to improve the Company’s digital
capabilities will deliver a personalized online store for service
providers and sales representatives on a comprehensive social
customer relationship management (CRM) platform. Tencent will be
fully responsible for the technical development, including system
research, requirements analysis, solution design, system design,
and program development. The partnership gives Herbalife Nutrition
access to Tencent’s technologies, its social ecosystem, as well as
its expertise in supporting digital transformations of companies in
various industries, to help boost Herbalife Nutrition’s business
growth in China.
“Our partnership with Tencent will significantly upgrade our
technological capabilities, empowering us to improve our
operational efficiency and further expand our competitive
advantage,” said Woody Guo, managing director of Herbalife
Nutrition China.
The enhancements to the Company’s digital platforms will become
a key strategy for Herbalife Nutrition’s business development in
China, allowing customers to use Tencent’s social media ecosystem
and technology to enjoy a better service with more touch points to
the products and improved online and offline channels. Meanwhile,
the service providers and sales representatives will be able to
obtain higher rates of customer insight and access to more
data.
“I am very happy that Tencent will establish a partnership with
Herbalife Nutrition, a world-leading nutrition company. With the
implementation of an 'Industrial internet strategy’ and the
development of the digital economy, Tencent is committed to
partnering with various industries in their digitalization efforts
and becoming the driving force behind China’s digitalization,” said
John Dao, vice president of Tencent Cloud.
About Herbalife Nutrition
Herbalife Nutrition is a global nutrition company whose purpose
is to make the world healthier and happier. The Company has been on
a mission for nutrition - changing people's lives with great
nutrition products and programs - since 1980. Herbalife Nutrition
offers high-quality, science-backed products, one-on-one coaching
with an Herbalife Nutrition independent distributor, and a
supportive community that inspires customers to embrace a
healthier, more active lifestyle.
Herbalife Nutrition’s targeted nutrition, weight-management,
energy and fitness and personal care products are available through
its independent distributors in more than 90 countries.
Herbalife Nutrition supports the Herbalife Nutrition Foundation,
a non-profit organization that assists community organizations
focused on providing good nutrition. Herbalife Nutrition is also
proud to sponsor more than 190 world-class athletes, teams and
events around the globe.
Herbalife Nutrition has more than 8,300 employees worldwide. To
learn more, visit IAmHerbalife.com.
About Tencent
Tencent uses technology to enrich the lives of Internet
users.
Our communications and social platforms, Weixin and QQ, connect
users with each other and with digital content and services, both
online and offline, making their lives more convenient. Our
targeted advertising platform helps advertisers reach out to
hundreds of millions of consumers in China. Our FinTech,
enterprises and other services support our partners’ business
growth and assist their digital upgrade.
Tencent invests heavily in talent and technological innovation,
actively promoting the development of the Internet industry.
Tencent was founded in Shenzhen, China, in 1998. Shares of Tencent
(00700.HK) are traded on the Main Board of the Stock Exchange of
Hong Kong.
Forward Looking Statements
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due to numerous factors that involve substantial known and unknown
risks and uncertainties. These risks and uncertainties include,
among other things, the risk factors set forth in our most recent
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Jennifer Butler VP, Media Relations 213-745-0420
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